Page 168 - Arora + Distribution Lines Full Brochure 2020

STORY BEHIND AUTUMN WINTER 2020 / FARMLIFE

Story Behind...

Being a kid is nothing short of amazing. It’s the time when worlds are discovered and every single
day feels like a huge adventure. DEAR SOPHIE was created for kids. All of them! Baby girls and

baby boys, newborns, toddlers, both loud and shy. Because no matter what differences are - all
kids are Little Explorers.

DEAR SOPHIE is us, parents, who know how important it is for a baby to feel well and comfy

every day. Our talented Illustrators, Fashion and Graphic Designers do fantastic job creating
unique, dedicated prints inspired by nature. Our oh-prints! are at the very heart of every DEAR
SOPHIE collection. So are good vibes in our team!

NEW IN AW20

The whole collection will be introduced in two drops:

drop 1 in August 2020 and drop 2 in the beginning of October 2020.

The fabrics will be the same as in AW18 WoodsGang collection (if you’ve been with us for so
long) i.e. without mesh underneath. We also rotate fabrics during printing which will make beanies

and all garments stretchy in width, not in height.

Some styles are printed using screen printing (patches, checker, farmlife letters) while the other
remain digitally printed.

We’re introducing three new garments:
- cool flared pants for little fashionists
- tunic to be worn as a dress or together with leggings

- skirt which is response to our customers’ request.

Our sizes remain unchanged up to size 134-140 (about 10 years old)

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