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Refocus, Redefine and Refine your DNA




















               Business  has  its  own  curve  to  show  its  growth,  stagnant  or  even

               declining amidst this fierce competition. As a leader, you have to keep
               navigating it. Therefore, you need to constantly refocus, redefine and
               refine your DNA that makes your brand stay away from others to stand

               out in the crowd.

                       Always collect feedback from your customers. You need to
               comply  with  or  even  exceed  their  expectation.  A  leader  has  to  be

               always present in the fields to observe, survey and review his team
               performance. Whether or not the DNA of your brand has already been
               aligned with the team performance on daily basis.

                       Incremental improvement has to be made at any time. This is

               to  ensure  that  every  customer  touch  point  always  delights  a
               customer’s need. Your future relies on your customer’s satisfaction to
               sustain.


               Apart from that, as a leader, you have to keep updating yourself to get
               to  know  what  trends  around  you.  Make  sure  that  your  team
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