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48             10 Inventors Who Regret Their Creations





        10 Inventors Who Came to


            Regret Their Creations



                    by Kenny Hemphill





        1. J. Robert Oppenheimer /  Albert
        Einstein — The Atomic Bomb


         It's J. Robert Oppenheimer who, as director of
        the Los Alamos Laboratory during World War II,
        is credited with the creation of the atomic bomb.
        But Albert Einstein's work made it possible.

        Despite past associations with left wing
        organizations, Oppenheimer welcomed the
        opportunity to play a part in the war effort.
        Later, however, he had mixed feelings about the
        bomb. "I have no remorse about the making of
        the bomb… As for how we used it, I understand
        why it happened and appreciate with what
        nobility those men with whom I'd worked made
        their decision. But I do not have the feeling that
        it was done right. The ultimatum to Japan [the
        Potsdam Proclamation demanding Japan's
        surrender] was full of pious platitudes. ...our  3.  Tim Berners Lee —  The Double                Now head of the Center for Civic Media at the
        government should have acted with more           Slash                                            Massachusetts    Institute   of   Technology,
        foresight and clarity in telling the world and                                                    Zuckerman wrote an essay for The Atlantic in
        Japan what the bomb meant," he said.                                                              2014 entitled "The Internet’s Original Sin," in
                                                                                                          which he took full responsibility for the pesky
        Einstein was less equivocal.  Years later he                                                      blighters. Working as an employee of web host
        regretted having signed a letter to President                                                     Tripod at the time, Zuckerman explained that the
        Roosevelt urging him to support the research of                                                   company, which provided free web pages for
        physicists into nuclear chain reactions and their                                                 consumers, had spent five years looking for a
        use as a weapon, because he believed the                                                          way to generate revenue.
        Germans were already working on it. "Had I
        known that the Germans would not succeed in                                                       "At the end of the day, the business model that
        producing an atomic bomb," he said, "I would                                                      got us funded was advertising. The model that
        have never lifted a finger."                                                                      got us acquired was analyzing users’ personal
                                                                                                          homepages so we could better target ads to
        2. Mikhail Kalashnikov — AK-47                   Given what Sir Tim did for all of us when he     them. Along the way, we ended up creating one
                                                         developed HTML and created the World Wide        of the most hated tools in the advertiser’s
                                                                                                          toolkit: the pop-up ad."
                                                         Web, he's got a fair amount of credit in the bank.
                                                         If he did have any major regrets about the web,
                                                                                                          Explaining that the intention had been to allow
                                                         we wouldn't find it too difficult to forgive him,
                                                                                                          adverts to appear when users visited a page
                                                         but his mea culpa relates to only two characters,
                                                         the '//' at the beginning of every web address.  without necessarily associating the advert with
                                                                                                          the content of the page, Zuckerman explained,
                                                         "Really, if you think about it, it doesn't need the
                                                                                                          "We came up with it when a major car company
                                                         //. I could have designed it not to have the //," he
                                                                                                          freaked out that they’d bought a banner ad on a
                                                         said, according to Business Insider.
                                                                                                          page that celebrated anal sex. I wrote the code to
                                                                                                          launch the window and run an ad in it. I’m sorry.
                                                         4. Ethan Zuckerman —  The Pop-Up
                                                                                                          Our intentions were good."
                                                         Advert
         Kalashnikov designed the rifle that bore his                                                     5. Dong Nguyen — Flappy Bird
        name for the Russian army at the end of the
        Second  World  War after witnessing terrible                                                      Flappy Bird was a sensation in 2014.  What
        casualties in battle and being injured himself.                                                   looked like a crude and simple game proved to
        Designed to be a simple automatic rifle that                                                      be hugely addictive thanks to it hitting that
        could be made cheaply using the mass                                                              sweetspot between infuriatingly difficulty and
        production methods available at the time,                                                         being just playable enough to make you think
        Kalashnikov, who died in 2014, lived long                                                         that next time you'll do better. Downloads
        enough to see his creation be responsible for                                                     soared and controversy raged until, after 50
        more deaths than any other assault rifle.                                                         million downloads and advertising revenue that
                                                                                                          was hitting around $45,000 a day, Nguyen had
        "I keep coming back to the same questions. If                                                     had enough and announced that he was going to
                                                          If you've ever found yourself yelling at your
        my rifle claimed people’s lives, can it be that I…                                                withdraw it from app stores."I cannot take this
                                                         computer screen in frustration as yet another
        , an Orthodox believer, am to blame for their                                                     anymore," he tweeted.
                                                         pop-up ad leaps into view, obscuring the content
        deaths, even if they are my enemies?" he wrote
                                                         behind it, Zuckerman is the person to blame.
        in a letter to the head of the Russian Orthodox
        church in 2010.                                                                                                          (Continued on Page 49)
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