Page 168 - YBAM 50th Anniversary Souvenir Magazine
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it provide opportunities like never before   networking sites are popular because they                                       his teachings on audiofile. Therefore, for   promote  their research  works.  These
               for us to understand, practice, and realise   are interactive and allow users to share                                       us to propagate Buddhism effectively, we     platforms give them diverse  audiences
               the Dharma? I believe this is an era where   ideas and exchange information quickly,                                         need to access these media regularly and     from within  and outside  the academy.

               we have ample opportunities to tap into      and are also enjoyable and entertaining.                                        make them available to the community.        For Buddhist academics,  it allows  them
               the vastness of  the Buddha’s  teachings     Thus, if a monk or lay speaker were to give                                     Thus, can Buddhism survive in the digital    to share their research on Buddhism with
               for our benefit and the benefit of the world   a talk on Buddhism, they are expected to                                      age today, in what is called  the Fourth     interested fellow Buddhists  as  well as
               through the use of modern technology.        use audio or visual aids to make their talks                                    Industrial Revolution? Indeed, Buddhism      non-Buddhists.  An additional impact is

               Therefore, for Buddhism to remain            more interesting. Merely reading from                                           is resilient and can adapt and survive any   the broadening of access to high-quality
               relevant  in the 21st century, the way it    a  text  would not  capture the  audience’s                                     changes as it has done for the past 2,600    scholarly resources beyond the academic
               has been traditionally communicated has      attention as effectively.  The audience,                                        years. Buddhist leaders can utilise modern   community to the monastic and lay
               to change and adapted to present-day         especially newer Buddhists, would expect                                        technology to  propagate the  Teachings      Buddhist communities. Buddhist leaders

               norms. We have to reflect and determine      the speaker to give the Dharma talk using                                       to  the people.  For  instance,  technology   in Malaysia should tap into such immense
               whether teaching  the Dharma  through        visual aids such as short video clips or at                                     today can support large scale translation    resources for the benefit of the community
               lectures by monks and lay speakers           least power point slides where they can                                         of the Buddhist scriptures from Pāli and     in the country.
               sitting cross legged  in front of an         pick up the key essence of the talk quickly                                     Sanskrit into contemporary languages

               audience  or by distributing  free Dharma    and easily while leaving the speaker to                                         that people can understand more easily.      Technology plays a big role in globalising
               books the only or most effective way to      explain  the details.  And with Podcasts,                                       There are also attempts to translate not     Buddhism.    Buddhist   teachings    are
               propagate Buddhism. An ever-increasing       many people have been  able  to listen                                          just  the  canons of  the  various Buddhist   transmitted through digital media and
               percentage of  people today receive          to the Dharma by their favorite teachers                                        traditions but also the collected works of   the Internet. Many Buddhist TV channels

               their information in digital form, through   while they are jogging in the park, driving                                     great masters who have passed away           run by various Buddhist organisations
               the Internet. Likewise,  anyone  seeking     to work, or even when they are cooking or                                       such as Ledi Sayadaw, Mahasi Sayadaw,        are running 24 hours programmes which
               knowledge on Buddhism, can either turn       washing dishes. So they need not go to                                          Ajahn Chan, Venerable Master Hsing Yun,      are directed towards disseminating  the
               to computers or, increasingly, their smart   Dharmasala to be in front of His Holiness                                       Master Sheng  Yan and Master Hsuan           Buddha’s teaching in Taiwan (BLIA TV, Da

               phones or tablets.                           the Dalai Lama to listen to him expound on                                      Hua into English which is fast becoming      Ai TV), Nepal (Bodhi TV), Sri Lanka (The
                                                            emptiness or the Madyamaka philosophy                                           the  lingua franca  of  the  modern world.   Buddhist TV),  and Thailand  (DMC TV).
               The media have also changed                  - they can easily get them from Youtube.                                        The importance of AI or neural machine       In South Korea, Buddhist organisations
               spectacularly. Traditionally, communication   com or podcasts. And more recently, the                                        translation  (NMT) by google  brain  in      have  responded  to  the  onslaught  of

               media such as newspapers, magazines          Tibetan Buddhist groups in Malaysia have                                        translating Buddhist sutras from Chinese     Christian evangelical attacks by launching
               and books have slowly been replaced          managed  to do  video  conference  calls                                        into English is a good example.              two  media  networks:  the  Buddhist
               by social media. If  two decades ago,        with His Holiness the Dalai Lama since it                                                                                    Broadcasting System  (BBS),  which was
               people  started to access the websites       is difficult to invite him to be in Malaysia.                                   More recently, Buddhist academics have       founded in 1990 and the Buddhist Cable

               (such as www.accesstoinsight.org, www.       Likewise,  many people  have learnt the                                         started sharing their publications  and      TV Network, founded  in  1995.  Buddhist
               buddhanet.net or www.buddhistchannel.        Pāli  suttas  from  Bhikkhu  Bodhi  not  by                                     books at an open platform such as www.       leaders in Malaysia should explore some
               tv) for information about Buddhism, today    listening to  him in person  but  from  his                                     academia.edu  and www.researchgate.          form of collaboration  with these media,
               more people have turned to social media      downloaded  teachings  on  Youtube.com.                                         net.  Such platforms  are a  good source     either in English or Mandarin, which will

               networks such as Facebook, Twitter, and      And if they are tired of reading books by                                       for scholars to find academic papers and     also benefit the Buddhists in this country.
               Whatsapp for such information. Social        Ajahn Chah, they now have access to all                                         resources for their studies as well as to    Another  effective way of dissemination
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