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120                         Creativity

            other moment during problem solving. The difference in outcome is entirely a
            function of differences in the amount of activation, the amount and content
            of the feedback, the activation and strength levels associated with the various
            knowledge elements and their relations to the activation threshold. For some
            values on those parameters, the interactions among the basic processes will
            generate an insight; for other values, those same processes will produce an
            analytical solution or a terminal impasse.
               As did the Gestalters, the present theory claims that insight during prob-
            lem solving is rooted in perception, even though the relation is conceptualized
            differently. According to the present theory, a change in problem perception
            affects  problem  solving  indirectly,  by  affecting  the  problem  representation.
            This starts a cascade of changes: New working memory elements alter the dis-
            tribution of activation over long-term memory, which leads to the retrieval of
            unheeded knowledge elements, which in turn opens up new options, so the
            heuristic search mechanism faces different choices. The contemporary under-
            standing of the cognitive system provides precise causal links that replace the
            inexplicable goodness gradient of the Gestalt theory.


                                 Experimental Grounding

            The redistribution theory provides an in-principle explanation of the insight
            sequence. If it is accurate, it should help us understand results, regularities
            and patterns in the data from particular insight experiments. Articulating an
            abstract theory vis-à-vis a specific instance often requires auxiliary principles
            that  mediate  between  the  general  mechanism  and  the  specific  situation  in
            which its operation is observed, similar to the way in which the effects of air
            resistance mediate between the Newtonian principle of constant gravitational
            acceleration and the observable fact that feathers fall slower than marbles. Two
            such auxiliary principles have emerged in the work of myself and my associ-
            ates and collaborators. Both principles address the most striking property of
            the classical insight problems: the gap between their objective simplicity and
            their subjective difficulty.
               The first principle addresses the question of why two problems with very
            similar solutions can vary drastically in their difficulty. The Principle of Scope
            claims that the larger the scope of the representational change that is required
            to solve a problem, the lower the probability that the change will be achieved
            in a given time period. The term “scope” refers to the proportion of the mental
            representation that needs to be revised to bring the productive options to mind.
            The larger the required change, the lower the probability that it will occur.
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