Page 5 - Snooze Brand Book (Marketing)
P. 5
COMPRISED
COMPRISED Ravers can’t be put in a box.
Headline
Young and old. Students and professionals. Tourists and locals.
Together, they are a mishmash of individuals from all
walks of life. Yet, when we look beyond what first meets
OF ECLECTIC the eye there is a deeper bond that holds them together.
AN Ravers crave belonging.
GROUP PEOPLE From sparking up conversation with Snoozers,
of
to discovering a secret menu addition, to
giving back to the community and environment
- Raver’s thrive on the energy that comes with
being part of the action.
themselves, and soaking up every inch of their
FROM ALL WALKS So they are always diving in. Immersing
surroundings. Energized by the feeling of
inclusivity, they look for ways to be connected
to the heart of experiences.
For Ravers, Snooze is more than “just
LIFE
breakfast”. It’s a moment to set up their day,
OF LIFE and a community that they’re proud to be a
member of.
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