Page 24 - The Wellborn 2R Beef Story_FlipbookV2

The Cowboys of Wellborn 2R Ranch

Cowboy. The word alone stirs the soul and conjures images
unique to each of us. The cowboy has been depicted as ro-
mantic, inspiring, heroic, adventurous and even nostalgic. His
work uniform of boots, hat, chaps, spurs and a rope has been
mimicked by children for centuries. He is America’s most
enduring hero.

Because such mystique and myths surround the cowboy,
many people assume there are no more cowboys tending
cattle on the open range. Admittedly, the cowboy is harder to
find in this terabyte world.

There are still pockets of America where traditions tran-
scend technology. In Texas cattle still graze the grass sown
slopes and prairies between the Red River Valley and the Rio
Grande. And at Wellborn 2R Ranch there are still cowboys,
real cowboys, that ride the range and are stewards of the land
and livestock they oversee.

In Texas the term “cowboy” means one thing: authentic. The
state is home to some of the best cowboys in the United
States. Their uniqueness is not revealed by what they say, but
by watching them. These cowboys earn a living taking care of
cows and the range they ride, day in and day out. They do it
with a skill that is bred in them, honed by hours in the saddle
and honored by those around them.

Those cowboys and cowboy traditions are alive and well at
the Wellborn 2R Ranch. This isn’t just a job for them; it’s a
business like no other. And we want to share the pictures and Earl Wayne Reese has been in the saddle as the general manager of 2R
stories of our cowboys, our ranch and our cattle with you. Ranch for over 50 years.
24