Page 10 - Demo
P. 10
PURES FOOD SPECIALTIES
COVID
COOKIE TRENDS
Reality of 2020 eating habits, consumers returned to comfort foods and familiar brands
Accelerated growth is not a result of COVID stockpiling
Cookie Growth During COVID 2019
2% 9%
Cookies had two distinct categories during COVID: INDULGENT or PERMISSIBLE INDULGENCE
2020
Indulgent Permissible Indulgence
2019 GROWTH +3.4%
POST COVID GROWTH +12.4%
GROWTH FACTORS:
• Consumers seeking nostalgia
• Consumers rewarding themselves/families
• Consumers looking for self stable cookie options vs. visiting In-Store Bakeries/Shops
2019 GROWTH +3.8%
POST COVID GROWTH -7.4%
GROWTH FACTORS:
• Better For You Cookies
• Diet, Clean Label, and Healthy Friendly
• Claims: Low Sugar, Grain Free and High Protein
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Source: Nielsen Data – Latest 52 Weeks Ending October 31, 2020
