Page 11 - Demo

Consumers are incorporating cookies into different parts of their day
25%
ALDI DEEP DIVE
from a dessert to a reward to a healthy treat after a workout or for celebrations, cookies are finding new eating occasions
Items Spiking During COVID
COOKIE DEMAND HAS SOARED SINCE THE BEGINNING OF THE PANDEMIC
Milk Bar Cookies
Lotus Biscoff Sandwich Cream Cookies
NEW ITEM
Mother’s Circus Animal Cookies
+30%
POST COVID
Girl Scout Cookies (Branded)
INDULGENT, SEASONAL, IN/OUT
• During COVID, GS were left with excess inventory due to face-to-face selling being restricted
• Regional retailers were granted permission to sell the product through their registers
$3MM+ IN RETAIL SPACE POST
COVID
Sources: www.Bakeryandsnacks.com, Nielsen Data Ending 10/31/2020 11
INDULGENT
& ARTISANAL
LARGE
GROWTH 24wks
+100%
POST COVID
Kodiak Bear Bites
LARGE GROWTH VS. LY
SALES