Page 4 - Poze Magazine Volume 66
P. 4
POZE MAGAZINE
This pioneering project marks the first time
a musical group has created their own
social gaming environment within
Fortnite's massive platform.
Music Propels Gaming into Space With Launch of An
Exclusive FORTNITE Experience Known as
‘ZupaWorld’
LOS ANGELES, CA –– E. L. Earl Entertainment By building an engaging world that
and acclaimed gaming company Raxplay are intertwines ZupaNova's music with
pleased to announce a partnership with a interactive gameplay,Raxplay is creating an
trailblazing music duo and band, experience that points to the future of
ZUPANOVA, that has inspired the creation of entertainment. This innovative collaboration
allows fans to connect with ZupaNova's
an exclusive FORTNITE Experience called artistry in entirely new ways and provides
‘ZUPAWORLD’.
a glimpse into the new horizons that are
This pioneering project marks the first time possible when music and gaming come
a musical group has created their own together.
social gaming environment within Fortnite's
massive platform. Raxplay is a music tech startup leveraging
immersive technologies for new musical
‘ZupaWorld’ will allow ZupaNova to engage experiences. Founded by industry veterans
and interact with fans in an immersive new Carlos Shields, Norvell Robinson, and award-
way- merging music, gaming, fashion, live winning creative Omar Isaac, Raxplay has
events and a docuseries. The experience is quickly gained traction. The team has
being designed to reflect ZupaNova's unique participated in top accelerators, winning
style and brand across interactive prestigious awards including the Lumiere and
environments and gameplay. Fans will be Cannes Lions.
able to play as their own ZupaHero and Backed by leaders like Google, Nvidia, and
interact with others in real time. WPP, Raxplay is positioned to shape the
future of interactive music.
