Page 36 - Poze Magazine Volume 81
P. 36

Challenges & The Future of
                                                                 Music on Social Media

                                                                 Despite these hurdles, social media’s
                                                                 influence on music isn’t slowing down.
               Challenges & The                                  With new platforms emerging and

               Future of Music on                                trends evolving, artists who

               Social Media                                      understand how to harness short-form
                                                                 video’s power will continue to shape
                 While social media has democratized             the future of the industry.
                 the music industry, it also comes with          In this digital age, one viral moment is
                 challenges.                                     all it takes to turn a bedroom musician
                     Fleeting Fame: A viral moment               into a chart-topping superstar.
                     doesn’t always translate into long-
                     term success. Many artists
                     struggle to follow up their first hit

                     (one-hit-wonder syndrome).
                     Algorithm Dependence: If a song
                     isn’t picked up by TikTok’s
                     algorithm, it can be lost in the sea
                     of content.
                     Pressure on Artists: Musicians are
                     now expected to be content
                     creators, constantly making TikTok
                     videos to stay relevant rather than          POZE-MAGAZINE.COM
                     focusing solely on their craft.
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