Page 9 - Poze Magazine Volume 81
P. 9
Poze Magazine
March 2025 poze-magazine.com
FROM DREAMS TO REALITY:
STORIES OF UNSIGNED ARTISTS
WHO MADE IT BIG
2. MACKLEMORE & RYAN
LEWIS – CHART-TOPPING
WITHOUT A LABEL
Macklemore & Ryan Lewis changed the game
when they released Thrift Shop in 2012. The duo
refused to sign with a major label, instead relying
on grassroots promotion and digital distribution.
Their album The Heist became a global sensation,
earning them multiple Grammy Awards and
proving that viral success and authenticity could
compete with industry giants.
3. RUSS – THE DIY SUPERSTAR
Russ is an artist who epitomizes self-
sufficiency. Writing, producing, mixing, and
mastering his own music, he built a
massive following on SoundCloud before
breaking into the mainstream. His ability to
control his artistry and connect directly with
fans allowed him to generate millions in
revenue while maintaining creative
freedom.
