Page 52 - 2024 Summit of the Americas

INSIDER

Left: The Cosmoprof Miami ribbon cutting took place Tuesday morning, January 23. From left: Freddie Peterson, General Manager of Miami Beach
Convention Center; Rickelle Williams, Assistant City Manager of Miami Beach; City of Miami Beach Commissioners Joe Magazine, Laura Dominguez,
and Tanya Bhatt; Antonio Bruzzone, CEO of BolognaFiere; David Whitaker, President & CEO of Greater Miami Convention & Visitors Bureau; Liza
Rapay, Vice President of Cosmoprof North America; Ed McNeill, Senior Vice President of USA Beauty, Informa Markets; and Wendy Kallergis, President
& CEO of Greater Miami and the Beaches Hotel Association. Right: A standing room only Cosmo Talks session moderated by WWD’s Jenny Fine.

pavilions, supported by foreign Product Innovation” and “The Lowdown The second stop of the Cosmoprof
governments that recognized the pivotal on Environmentally Conscious Packaging” Network for the U.S. beauty community
role of creating exposure for their brands drew eager attendees seeking invaluable will be Las Vegas for the 21st edition of
in the U.S. These pavilions, representing insights and expertise from speakers Cosmoprof North America Las Vegas at
countries Brazil, China, Colombia, France, representing The Estée Lauder Companies, the Mandalay Bay Convention Center from
Germany, South Korea, Spain, and Turkey, Shiseido, Ulta Beauty, Unilever, and more. July 23-25, 2024, with registration now
added a global dimension to the event, Rumor has it that there will be some open. The second edition of Cosmoprof
fostering international collaboration and travel retail sessions next year. North America Miami is scheduled to
showcasing the beauty industry’s diversity. take place in Miami Beach, Florida, from
The Press Zone January 21-23, 2025, further solidifying
HIGHLIGHTS Situated on the show floor, the Press its role as a crucial platform for the beauty
The Buyer Program and Collaboration Zone offered exhibitors an exclusive industry in the Americas.
with U.S.C.S. opportunity to establish one-on-one Register now for Cosmoprof
The Buyer Program, an exclusive connections with influencers and prominent North America Las Vegas at www.
initiative by Cosmoprof facilitating consumer and trade press figures from cosmoprofnorthamerica.com/las-vegas/
impactful B2B networking between Allure, BeautyMatter, The Beauty Industry and take advantage of early bird pricing
exhibitors and buyers, orchestrated a Report, CEW, Elle, Hola TV, NewBeauty, through May 17th.
multitude of highly productive meetings. Real Simple, and Today.com. “As we celebrate the triumph of
Notable participants in the Buyer Program Cosmoprof North America Miami Cosmoprof North America’s expansion to
comprised esteemed companies such as 1 proved to be a catalyst for industry Miami, the launch’s success reverberates
Hotels, Blush-Bar, CVS Health, Icsitum, professionals, providing a unique platform into Las Vegas, solidifying both shows as
Nordstrom, Olivela, El Palacio de Hierro, for networking, business expansion, vital hubs in the ongoing robust growth
Space NK, and Walmart Puerto Rico. Also, and knowledge exchange. As the of the beauty industry in the United
in collaboration with the U.S. Commercial inaugural edition came to a close, the States,” remarked Ed McNeill, Senior
Service, 175 delegates were registered overwhelmingly positive response from Vice President of USA Beauty. “With a
from 17 countries, including Colombia, both exhibitors and attendees affirmed the shared objective, these events provide
Ecuador, Ghana, Jamaica, and Mexico, event’s success and marked the beginning an unparalleled experience, nurturing
fostering meaningful B2B engagements of a new era for beauty innovation in innovation and fostering connections for all
with exhibitors. Miami Beach. stakeholders.”
Rebeca Durán, International “With the success at Cosmoprof
Education Manager of Stanpa, was really satisfied North America Miami, we look forward
CosmoTalks and Cosmopack with the first edition of the exhibition: to the sustained momentum at Cosmoprof
Education sessions emerged as significant “Cosmoprof Miami went quite well for North America Las Vegas in July,” said
highlights of the show, with numerous Spanish companies, and we are pleased the Professional Beauty Association’s
sessions selling out before the event, with the outcome. A significant number Executive Director, Nina Daily. “These
underscoring the industry’s hunger for of visitors came from Latin America, but notable events underscore the power
education. Topics ranging from “Beauty there were also visits from [the] U.S. and of collaboration and a collective vision
Business Start-Up: What You Must Know Canada. We’ll be participating [in the] next dedicated to empowering beauty
Before You Launch!” to “Revolutionizing edition with a bigger Spanish pavilion, in professionals, strategically shaping the
Beauty: Unveiling the Secrets of New representation of Beauty from Spain.” future of the industry.”

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