Page 18 - TFWA World Exhibit 2023 Special Edition

INSIDER

DFS Group reopens iconic store in Waikiki, celebrating 60+ years in Hawaii

DFS Group reopenied its iconic of local brands in Waikiki, featuring more carpet is adorned with varying shades of
store in the heart of Waikiki, Hawaii on than 45 local makers and artisans such as blues, skillfully chosen to accentuate the
September 14. Celebrating more than 60 Jules & Gem, Ua Body, Lanikai Bath & enchanting allure of the ocean and Hawaii’s
years in the islands, DFS says its Waikiki Body, Wai Meli, Manoa Chocolate, Coco abundant coastal treasures. Complementing
store is set to redefine the world of luxury Moon and more. this, intricate floral patterns and carefully
shopping for both locals and visitors, “We are excited to welcome back placed decor serve to celebrate the diversity
offering them a curated selection of more locals and visitors to our iconic Waikiki of Hawaii’s natural splendor and its lush
than 100 renowned brands in beauty, store, which has been inspired by the vegetation.
watches, fashion, food and more. At the beauty and authenticity of the islands to “The grand reopening of DFS Waikiki
newly reopened DFS Waikiki, everyone reimagine the DFS Waikiki experience,” marks a significant milestone in the world
is welcome to shop, without needing said Benjamin Vuchot, DFS chairman and of luxury shopping in Hawaii,” said Vinay
passports or boarding passes. CEO. “Hawaii is an important location for Lamba, President of DFS’ Asia Pacific and
DFS is home to the largest beauty hall the DFS portfolio with its rich history and U.S. regions. “In addition to providing
in Hawaii, a luxury destination for high- legacy in the islands. DFS is committed to exceptional products and services to its
end jewelry icons, fine watch assortments continuing to introduce the best experience customers, DFS is dedicated to contributing
and a collection of local treats and services. to Hawaii and its locations worldwide.” to the local community. For the reopening
Many of these exclusive offers are travel The luxury store has been thoughtfully of our Waikiki store, we’ve partnered
retail exclusives, unavailable anywhere reimagined for the next generation of with Nā Kama Kai to upcycle more than
else in the islands. Examples include Hawaii shoppers, says the company. 70 locally sourced surfboards into visual
DFS’ exclusive Hawaii Market Collection The simple and elegant design, with a merchandising displays for the launch
brand, Dior La Collection Prive, Chloe sustainable approach, yields an elevated period. These will then be donated to the
Atelier, Guerlain, along with travel retail organic and bold design inspired by the youth programs of Nā Kama Kai, a local
assortments for Glenfiddich, Balvenie, and island’s natural beauty. Customers are non-profit organization whose mission
Veuve Clicquot. transported into the depths of the oceans is to help children foster a connection
DFS also houses the largest collection when they walk into the store as the to the ocean and to teach ocean safety,
conservation, and stewardship. We are
also selling the Maui Strong t-shirts across
our stores in U.S. with all proceeds to
be donated to support the rebuilding of
communities affected by the Maui fires.”
In addition to supporting the
community it serves, DFS is also
committed to creating enduring
employment opportunities. Since
reopening, 90 percent of DFS Waikiki’s
current workforce is made up of former
employees, including several management
staff with more than 45 years of service.

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