Page 8 - TFWA World Exhibit 2023 Special Edition

INSIDER

DFWC study reveals rise in impulse purchasing and self-indulgence in
Q2 airport travel retail

Impulse purchasing and self-
indulgence have both increased
significantly between Q1 and Q2 this year,
according to the Duty Free World Council’s
2023 Q2 KPI Monitor.
The DFWC’s KPI Monitor tracks
the evolution of global and regional air
traffic, with data from m1nd-set’s Business
1ntelligence Service (B1S), supplied by
IATA’s comprehensive DDS air traffic
database and forecasting tool.
Europeans dominated the international
traffic rankings in Q2 2023, although the
Middle East is the only region that has
surpassed the 2019 level. Q2 traffic stood
at 55 million in the Middle East, a 3%
increase on Q2 2019, said Dr. Peter Mohn,
CEO and Owner of m1nd-set.
In South America, Europe and North
America, air traffic is nearing the pre-
pandemic level, reports the Monitor. South
America, with 30 million international
departures, is at about 97% of the same
period in 2019. Europe, with 209 million
international departures, is at 94% of Q2
2019 traffic, and North America, with 47
million international departures, was at
92% of Q2 2019 traffic.
“These regions are all performing
above the global average of 87% versus Q2
2019, which reflects the poor performance with gifting purchases falling 2 points to interacted with the staff in the duty free
in Asia Pacific where air traffic revival 25%. The percentage of global shoppers shops said they were positively influenced
is still sluggish at only 64% of the pre- purchasing to share fell from 16% to 13% by the staff in Q1 this year, while less than
pandemic level in Q2 2019,” said Mohn. between Q1 and Q2 this year. two thirds of shoppers said the same in Q2.
m1nd-set reports some interesting Commenting on the Monitor findings, This could reflect customers’ confidence in
developments in shopping behavior DFWC President, Sarah Branquinho, said: brand awareness but staff engagement with
at airports during this period. Impulse “The quarterly behavior tracking monitor shoppers can result in extra basket items
purchases in the quarter grew by 4% in Q2 is a helpful indicator of trends which can and the importance of staff engagement
over Q1, reaching 27%. The percentage prompt industry stakeholders to take action. with browsers is crucial,” Branquinho
of shoppers planning their purchases has Nearly three quarters of shoppers who concluded.
declined both for specific and undecided
planners. The percentage of global
shoppers planning with either a specific
product or brand in mind has fallen from Editor/Publisher: Lois R. Pasternak
28% in Q1 to 26% in Q2, while the In Memoriam: Paul A. Pasternak
Executive Editor: Michael Pasternak
percentage of undecided planners – those Editorial Contributors: John Gallagher, Joe Bates
who plan to purchase with either some or Production Coordinator & Designer: Chris Hetzer
no specific idea in mind – has slipped to Design and Production: It’s About Time, Inc.
47% in Q2 from 49% in Q1. Webmaster: Michael Pasternak
Self-indulgence is also on the rise Printing by The Printer’s Printer. Ft. Lauderdale, Florida
This publication is a special supplement of Travel Markets Insider, published
according to the Monitor’s focus on by Pasternak Communications, Inc., 255 NE 3rd Ave No. 312, Delray Beach, DRINK RESPONSIBLY
purpose of purchase. 58% of shoppers FL. 33444 USA. www.travelmarketsinsider.net
globally said they purchased an item in the E-mail: parsnip5@aol.com, editor@travelmarketsinsider.net
Tel (561) 908-2119
duty- and tax-free shops for themselves Travel Markets Insider is a weekly newsletter distributed 50 times a year
in Q2 this year, a 5% increase on self- via e-mail, on a subscription basis only.
purchases in Q1. Purchasing as a gift or The annual subscription is US$200. Printed in the USA. All rights reserved.
© 2023 by Pasternak Communications, Inc.
to share have both declined in Q2 vs Q1,
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