Page 50 - IAADFS Summit of the Americas 2024 Special Edition

INSIDER

New beauty show in Miami scores huge success with over 19,000 visits

There was a new show in town whose success. The dynamic show floor was a many really exciting skincare, makeup and
success underscored the need and hunger bustling hub for innovation, highlighting nail care brands on display, all categories
for a true beauty event in the region, the latest trends and groundbreaking beauty that are generating increased attention from
especially one that catered to the Americas, solutions. retailers throughout the global travel retail
including travel retail. “The success of the first edition of industry. One fragrance launch did stand
Cosmoprof North America Miami Cosmoprof North America Miami is really out however—the inaugural fragrance for
concluded its inaugural edition with a positive signal for the development football (soccer) super-star Lionel Messi,
resounding success, solidifying its strategy of the Cosmoprof network,” produced by Australian company Game On
position as a premier beauty launchpad. declared Antonio Bruzzone, Chief Product Group. I doubt that a single person
The event, held January 23-25 at the Executive Officer of BolognaFiere Group. attending the event did not stop at the
Miami Convention Center, welcomed an “As a global partner for business for all centrally-located Messi stand, even though
impressive 19,000 visits representing 113 beauty stakeholders, our aim is to facilitate the Icon himself was not in attendance, as
countries, alongside a diverse array of over networking and commercial relationships; he was the Icon on the newly launched Icon
700 exhibitors from 40 countries. starting from today we can provide our of the Seas from Royal Caribbean.
Exhibitors at Cosmoprof North global community two specific events Beauty tools were a huge draw—
America Miami (representing categories dedicated to the U.S. market, enriching the especially German brand Geske whose
in skin care, makeup, fragrance, hair care, global offer of our international platform.” accessibly priced collection of high-tech,
nails, and the beauty supply chain) had the While few major fragrance brands beautifully designed products were a
opportunity to showcase new products and attended this inaugural event – a traditional center of attention. Geske has invested
launches, contributing to the event’s overall travel retail/duty free category—there were significantly in the Cosmoprof events since
the brand launched two years ago, and it
appears that the company is creating huge
interest in the category (more on Geske
on page 61), while significantly raising its
visibility throughout the world.
TMI’s Lois Pasternak saw quite a
few travel retail operators at the event,
especially some well-known names from
Latin America. While key travel retail
mega brands may not have been exhibiting
at this inaugural event, representatives
from key companies came to check it out
and attend some of the “CosmoTalks”
information sessions.
One of the distinctive features of
the event was the presence of country

Summit of the Americas April 2024 50

15/03/2024 11:30
KateSpade_Bloom_Model_ADV_129_216x279,4_UK.indd 1
KateSpade_Bloom_Model_ADV_129_216x279,4_UK.indd 1 15/03/2024 11:30