Page 90 - IAADFS Summit of the Americas 2024 Special Edition

INSIDER

Quality Street launches next sustainability step through travel retail

Nestlé International Travel Retail Quality Street and sustainability
(NITR) announces the latest innovation “It underlines NITR’s strong focus
for its popular Quality Street line, using on sustainability and its commitment to
travel retail-exclusive paper sharing packs, reducing the use of virgin plastic, boosting
following the introduction of paper candy recycling and supporting a circular
wraps. Travel retail is the first market to economy. It is also a clear indication of
have paper used both inside and outside. our determination to meet the needs and
Following the introduction of demands of the increasing number of
recyclable FSC-certified paper packaging travelling consumers who are looking to
for its twist-wrapped sweets in October purchase sustainable products.”
2022, Quality Street has now revealed Quality Street, which is the second
colorful new paper sharing packs, with Nestlé confectionery brand to introduce
global travel retail as the launch pad. paper following Smarties, has used only
The eye-catching 750gr packs - which certified sustainably sourced cocoa since
launched in January - are clearly marked ‘I 2015, and Quality Street chocolate is made
am paper’. from milk sourced from farms in Scotland
NITR General Manager Stewart that have been part of a sustainable farming
Dryburgh said: “This is big news, not just partnership with Nestlé since 2003. Quality Street is partnering with on its
for Nestlé and Quality Street but for the The brand collaborates with the journey to make cocoa more sustainable.
confectionery category in general.” Rainforest Alliance that goes beyond Other include International Cocoa
certification of cocoa beans into other Initiative, Fair Labor Association, KIT
impact areas. In fact, the Rainforest Royal Tropical Institute, Earthworm and
Alliance is not the only organization Jacobs Foundation.

Lindt & Sprüngli Global Travel Retail features Easter Garden concept at

São Paulo-Guarulhos and Paris Charles de Gaulle

Lindt & Sprüngli is celebrating Easter “Easter is a key gifting moment in
with vibrant Easter Garden activations at the calendar in which consumers look
São Paulo-Guarulhos and Paris Charles de forward to treating loved ones to novel
Gaulle airports. and indulgent chocolate gifts. Each year
Central to the high-profile promotions around Easter we aim to offer shoppers
(HPP) is a life-size bunny display adorned exciting activations and products that
with the Lindt GOLD BUNNY, Lindt’s cater to their gifting needs, delivering
hero Easter product, surrounded by Easter on the ‘Say it with chocolate’ pillar
baskets containing the LINDOR Present of our Category Vision. We hope that
Egg 300g and the LINDOR Small Eggs the activations in São Paulo and Paris
Bag Milk in 180g or Assorted 180g. The encourage shoppers to celebrate Easter
festive baskets are nestled atop lush, with pure indulgence.”
carpeted grass amidst visuals of trees
and bushes, evoking the ambiance of Global Travel Retail growth
a blooming Easter garden. Visitors to Lindt & Sprüngli reported 20.1%
the activation sites can also find Lindt’s organic growth for its Global Travel
popular travel retail exclusive LINDOR Retail business in the financial year 2023,
Tubes 400g and 175g, available in an array returning almost to pre-COVID-19 levels.
of flavor variations such as Milk, Dark The robust growth in the reporting period
São Paulo-Guarulhos Assorted and Assorted. was supported by strong performances
Peter Zehnder, Head of Lindt & in all regions, which benefitted from the
Sprüngli Global Travel Retail commented: return to high passenger numbers.

Summit of the Americas April 2024 90