Page 10 - IAADFS 2022 hi-res

INSIDER

as Rational Pre-Planners, are more likely of differentiation and uniqueness. It needs “Understanding who the customer
to purchase products in the Fine Food to take account of these variables as well is and which segment they belong to is
category. Local Touch Seekers are also the as specific attitudes to shopping, travel essential when designing the consumer
most likely to purchase Souvenirs & Gift frequency, in addition to demographic data communications, not least among staff in
Items and Travel accessories. of course.” duty free and travel retail stores,” Susset
Commenting on the travel retail Dr. Peter Mohn, m1nd-set CEO and continued. “The customer segmentation
customer segmentation model, m1nd- Owner, added: “It is important for the model has proved to be a highly successful
set Chief Operating Officer Clara Susset airport, airline, cruise or ferry operator and tool in staff training programs where staff
said: “Shoppers behave quite differently their commercial partners, to understand are trained on which are the most common
in the travel retail environment and the proportions of each customer segment segments in their retail environment,
have a different set of expectations than that are traveling through their facilities how to identify consumers based on their
consumers when shopping in the high and visiting their shops. Only when this has segment family and then how to approach
street. Customer segmentation therefore been analyzed and understood, is it then them, and which type of product and price
needs to be adapted to the various possible to adapt the product selection and range to propose.”
influencing elements that are unique to brand portfolio according to the customer More information on the research can
the sector; elements such as excitement, segment families represented in a travel be obtained from m1nd-set by writing to
stress, desire for novelty and expectations retail location.” info@m1nd-set.com.

NRF 2022 top 50 global retailers focus on value

Fiercely independent.
The National Retail Federation In a commentary, NRF notes that global-retailers-2022
released its annual list of the Top 50 Global major Chinese online retailer Alibaba Note: Any comparison of retailers Globally distributed.
Retailers, a compilation of the 50 most is still among the Top 50 but regulatory operating in multiple countries is made
impactful international retailers based changes in its home market have limited its difficult by currency exchange rates and Justifiably extravagant.
on their operations at the start of 2021, advantages in financial technology. domestic market strengths that can distort
conducted with Kantar Retail. Kantar’s ranking methodology uses comparisons over time. To minimize
Perhaps reflecting the times, six of the a system in which points are given to these impacts, Kantar’s retailer database
top ten global retailers dealt with groceries retailers based on their domestic and is maintained in a retailer’s reported
in one way or another; and there were no international retail revenues. To qualify for local currency, which has been converted
luxury brands in the top 10. the rankings, retailers must have a direct to U.S. dollars using the International
Walmart continues to be the world’s investment in at least three countries. Monetary Fund rates database for the
largest retailer, both domestically and See full list at: https://nrf.com/resources/ assignment of rank points and the
internationally, having made significant top-retailers/top-50-global-retailers/top-50- construction of this list.
investments in omnichannel marketplaces,
in-store services and fulfillment models,
according to the research. But it faces
challenges within the Top 10 from Amazon,
Schwarz Group, Aldi and Costco, all of
which are tapping into new markets for
value shopping, says NRF.
Holding on to the same rankings as
2021, Walmart was number one, Amazon.
com came in second, Schwarz Group
(Germany) came in at No. 3 and Aldi
(Germany) came in fourth. Costco (USA)
came in as a newcomer to the top five,
rising from No. 6 the previous year.
Other ranking changes in the top 10
include No. 13 Alibaba (China) - down
from No. 5 in 2021, No. 6 Ahold Delhaize
(Netherlands) -up from No. 7, No. 7
Carrefour (France) -up from No. 8 due to
better-than-expected growth in Brazil and
Argentina, No. 8 IKEA (Sweden) –up from
No. 9, No 9. Seven & I (Japan) - up from
No. 13 and No. 10 The Home Depot (USA)
up from No. 15.

Summit of the Americas April 2022 10