Page 56 - IAADFS 2022 hi-res

INSIDER

Flor de Caña Rum wins Sustainability and Ethics honors from

The Spirits Business Awards, names WEBB Banks as distributor

Flor de Caña ended 2021 by winning
top industry distinctions as a global leader
in sustainability and began this year with
a new distributor for its premium run
portfolio in the Caribbean and select travel
retail markets in the Americas.
The sustainably produced premium
rum brand from Nicaragua was honored
at the The Spirits Business Awards with
the “Distillery Sustainability Award” and
the “Ethical Award”, in recognition of the
brand’s global leadership and commitment
to sustainable practices.
Flor de Caña received the “Distillery
Sustainability Award” thanks to its
commitment to reducing its environmental
impact, which includes being the world’s
only Carbon Neutral and Fair Trade
certified spirit, distilling its rum with generation back in 1890, with a holistic bourbon barrels at the base of Nicaragua’s
100% renewable energy, capturing all CO2 approach towards the well-being of tallest and most active volcano. From a 5th
emissions during fermentation and having employees, the environment and the generation family estate, it is sustainably
planted 800,000 trees since 2005. community. produced (Carbon Neutral & Fair Trade
The brand also received the “Ethical Flor de Caña produces a range of certified), distilled with 100% renewable
Award” thanks to initiatives such as premium rums aged naturally in bourbon energy and KOSHER certified.
offering free education and healthcare to barrels for up to 30 years, without artificial
employees and their families since 1913, ingredients or added sugar. The entire WEBB Banks
community outreach programs through production process of Flor de Caña Flor de Caña announced a new
donations and support to local non-profits, continues under the supervision of the same partnership with preeminent wine and
its pledge to plant one million trees by family, currently in its fifth generation. spirits distributor, WEBB Banks, that will
2025 in partnership with One Tree Planted oversee the distribution of its premium
and its Zero Waste Month initiative, a Some of Flor de Caña’s signature rum portfolio in the Caribbean and select
partnership with Food Made Good and bars expressions include: travel retail in the Americas which began in
all over the world to reduce up to 10 tons January 2022.
of food waste through sustainable cocktails. Flor de Caña V Generaciones Rodrigo Bazan, Global Travel Retail
Sustainability has been a core value 30YO Rum: A 30-year old, single barrel Manager for Flor de Caña said, “We’re
of the founding family since the first ultra-luxury rum features the signatures excited to be partnering with a company
of the five family generations behind Flor like WEBB Banks, whose extensive track
de Caña, a bottle cap made from volcanic record and deep knowledge of the region
rock and a replica of the iconic 1902 will be instrumental in helping us introduce
volcano postal stamp of Nicaragua. The new consumers to our wonderful portfolio
individually numbered bottles, complete of sustainably made, premium rums.”
with a fine metallic label and a certificate of WEBB Banks CEO Andy Consuegra
authenticity, are presented in a sleek black added, “It’s a privilege to collaborate with
leather case. Flor de Caña and welcome their distinct
Flor de Caña 130th Anniversary range of Fair Trade certified rums to
Rum: A special 90 proof luxury rum WEBB Banks’ finely curated portfolio.
carefully crafted by Flor de Caña’s Maestro We admire how Flor de Caña continually
Ronero, Tomás Cano, who hand selected strives to create a high-quality product
20-year-old small bourbon barrels from the while being fully committed to having a
Family Reserve, which have been aging positive social and environmental impact.
without artificial ingredients or added sugar WEBB Banks is proud to promote their
at the base of Nicaragua’s most active philosophy of naturally distilled rum and
volcano. In commemoration of Flor de we will be dedicated to driving growth for
Caña’s 130th anniversary. Flor de Caña throughout the Caribbean
Flor de Caña 25 Year Rum: A luxury through our extensive distribution
rum aged for a quarter of a century in network.”

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