Page 70 - TFWA World Exhibit 2024 Special Edition

INSIDER

understand the business from ground up Ireland’s Achill Island Distillery was fully recovered after the pandemic.
and to meet every employee in person. One the latest family-owned comopany to join “Thankfully our business recovered
of them will join the TFWA in Singapore the alliance. rapidly and right now we are on a higher
next year. This will be the first public The makers of IrishAmerican level than before the pandemic. The
approach of the fifth Behn generation in Whiskey officially launched with the group pandemic has not changed our business
Travel Retail. Before this they will work at the 2024 TFWA Asia Pacific Show in models, but it improved our processes.
together with Philippe Biais internally.” Singapore in May. Right now, we are reacting faster, have an
Rüdiger Behn will retire from active “The Family Brands Alliance has improved material-inventory and we have
day-to-day business in 2026, but will achieved its goals even better than planned a better idea to take risks created by black-
still be available as an advisor to Lisa originally. All members are very happy swan-events,” concludes Rüdiger.
and Asmus Behn as well as the current with the development of their brands. This
managing directors Jens Kundrun (BEHN is why a lot of brand owners are knocking
Getränke GmbH) and Philipp Fellmann on our door to become a member, but we
(WALDEMAR BEHN GmbH). are selecting new members very carefully.
This is one very important condition to
The Family Brands Alliance and keep the Alliance as vital as it is,” says
pandemic recovery Rudiger.
Since its formation in 2017, the DANZKA is experiencing enormous
Family Brands Alliance has been growing growth momentum in duty free and travel
steadily on a global scale, and now retail as well as in many tax-paid markets.
comprises five 100% family-owned “The brand is growing double-digits
partners: DANZKA Vodka, Pallini in both markets. Furthermore, we have
Limoncello, Bache-Gabrielsen Cognac, exciting plans with Dooley’s which we will
G’Vine Floraison Gin, and Achill Island unveil in Cannes.”
Distillery. Waldemar Behn’s business has now

Champagne Lanson reveals Le Rosé Création

Just one year after the launch of from the launch in Paris and expect that to
Maison Lanson’s new multi-vintage brut continue with the global roll out in 2025.
Le Black Création, Cellar Master Hervé We look forward to introducing Le Rosé
Dantan reinterprets Le Rosé with Le Rosé Création to our retail partners and the
Création. media in Cannes this year – it truly is a
This light, crisp and floral Champagne delicious Champagne.”
can be seen on the Champagne Lanson Maison Lanson was one of the
stand at TFWA World Exhibition this year. pioneers in crafting rosé champagne. Its
Le Rosé Création has a subtle pink cellar records show that the first Rosé was
salmon color with fine, light bubbles and created in 1833, and Maison Lanson made
fine scents of raspberry, pomegranate and Le Rosé a permanent feature of its range
blood orange. On the palate, a mineral in 1952. Over the years, the Cellar Masters
crispness is accompanied by subtle floral had developed a unique blended recipe,
and fruity notes of strawberry, redcurrant which has been perpetuated and enhanced
and pomelo. since 2013 by the current Cellar Master,
Le Rosé Création launched earlier Hervé Dantan.
this year (May) in travel retail exclusively Every year, Dantan makes his
with Lagardère-Extime supported by a interpretation of Lanson Rosé, recreating
HPP in Terminal 1 (LTA) at Paris-Charles a singular blend based on precise grape
de Gaulle Airport. A second HPP will take featured activations for both at London selection, the exclusive use of rosé reserve
place from September 24 to October 21. Le Heathrow T2 with World Duty Free Group wines and a subtle proportion of red
Rosé Création will be launched to Lanson’s (Avolta) followed by Hamburg Plaza Shop wines from Champagne which give Le
key retail partners next year, supported by (Heinemann) from November 1 to the end Rosé Création its characteristic delicate
further activations. of the year. salmon-pink color. Unique rosé in Lanson’s
Le Rosé Création complements GTR account manager Albane Lussat range, Le Rosé Création is the House’s
Lanson’s Le Black Réserve and Le Rosé – says: “Le Rosé Création is the perfect finest expression of champagne rosé and is
both of which continue to be highlighted in addition to Lanson’s offer for travel retail. unveiled in a new bottle shape with elegant
global travel retail. In September Lanson We have received enthusiastic feedbacks curves.

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