Page 46 - 364655 LP243790A Travel Matters Magazine 52pp A4 (July 2022)

NEWMARKET HOLIDAYS CELEBRATES ELVIS PRESLEY TOUR AND LAUNCHES ESCORTED TOURS COLLECTION FOR 2022-24
Baz Luhrmann’s biographical musical drama film, ‘Elvis’, is being shown in cinemas throughout the UK from Friday, 􏰀􏰁 June.
During the build-up to the film’s release, Newmarket Holidays have been running several activities to promote its popular Elvis Presley’s Memphis, New Orleans & Nashville escorted tour.
Alongside the promotion of the tour, which follows in the footsteps of the ‘King of Rock ‘n’ Roll’, we have also launched our Escorted Tours and Holidays Collection for 2022-2024.
An additional eight new programmes have been added to this, including Madrid, Porto & the Douro Valley, Salzburg & the Austrian Tyrol, and Costa Rica – Wildlife, Rainforest & Caribbean Beach.
The latest collection is introduced
with a supporting brochure and a new campaign, ‘Dream it. See it. Share it.’, which sees booking incentives offering up to 15 per cent savings on 15 popular tours. Newmarket Holidays is also running a 10 per cent saving on the rest of its touring portfolio for 2022-24.
The nine-night Elvis tour visits Georgia, Alabama, Mississippi and Tennessee
to see where Elvis grew up, honed his style and changed the face of music. There are 74 departure dates from 2022 to December 2024. Customers travelling from mid-November to December will also be able to see
the festive lights at Presley’s home in Graceland.
Locations on the tour include Presley’s birthplace at Tupelo, Sun Studio in Memphis and the music cities of Nashville and New Orleans. Prices start from £1,602pp, which includes
a saving of £533 that is available until 􏰂􏰃st July, plus flights with Virgin Atlantic to Atlanta plus hotels, transfers and tour manager.
Richard Forde, Head of Trade Sales, said: “Our Elvis tour is always popular, but the launch of this new big-budget film is going to supercharge interest in travelling to the American South. It’s an unmissable opportunity for the trade to rock their year.
“In the run-up to the movie, our Trade team have been dressing up in jumpsuits and singing the praises of the King to agents. After all the travel industry has been through, it’s been a fabulous opportunity to have
some fun.”
Richard Harrington, Product Director said: “I’ve been operating this tour for over 20 years and it never ceases to amaze me how popular it remains. Not only that, but customers also keep coming back to repeat the tour.”
Richard Forde, Head of Trade Sales concluded: “The removal of testing requirements around the world and most recently in the US, is perfectly timed with the push of this tour and the release of our Escorted Tours and Holidays Collection for 2022-2024.
“Direct flights are available from MAN, plus regional connections are available too for LHR, so we’ve lots of choice
for agents and their clients. Do get in touch with us to help with any training or promotions you are running – we’re here to help!”
©EPE
46 travelmatters.biz