Page 14 - 366977 LP247663A Travel Matters 76pp A4 (September 2022)

TURKISH AIRLINES BECOMES OFFICIAL SPONSOR OF UEFA CHAMPIONS LEAGUE
Turkish Airlines have been confirmed as the official sponsor of the UEFA Champions League. The partnership, which will
be one of the most significant sponsorship deals in the history of Turkish sports, is of particular importance as this season’s UEFA Champions League final will take place at Istanbul’s Atatürk Olympic Stadium on 10th June, 2023.
The UEFA Champions League reaches 678 million viewers in 200 countries via over 70 broadcasters as well as 28 million engagements on social media. Turkish Airlines will have logo and name rights before, during and after the matches, including LED screens surrounding the field.
As part of the deal, Türkiye’s national flag carrier will also partner with the UEFA Super Cup, the UEFA Futsal Champions League finals and the UEFA Youth League finals as the official sponsor.
The announcement took place at the Haliç Congress Center in Istanbul and was attended by Turkish Airlines Chairman of the Board and the Executive Committee Prof. Dr. Ahmet Bolat who commented: “As the Flag Carrier Airline of our country, we are excited for our sponsorship of the UEFA Champions League, one of the biggest sports competitions in
the world.
“With our country spreading its wings towards the 100th anniversary of our Republic, we are taking the Turkish Airlines brand to new heights.
"With this sponsorship, we will carry the Turkish Airlines brand to four corners of the world and bring the whole world together in Istanbul on 10th June, 2023.
“We believe in the unifying power of sports that brings different cultures together and we aim to continue
to take part in the world’s leading tournaments.”
Turkish Airlines was the first airline in the world to partner with UEFA as its official airline sponsor for the UEFA EURO 2016.
The airline has also realised sponsorships with prominent teams such as FC Barcelona, Manchester United FC, Borussia Dortmund, Olympique de Marseille and River Plate. Turkish Airlines’ “The Selfie Shootout” commercial featuring Kobe Bryant
and Lionel Messi is among the most watched commercials of all time.
The national flag carrier has also been the title sponsor of the Turkish Airlines EuroLeague, Europe’s most important basketball tournament since 2010.
The national flag carrier supports different sports branches besides football and has been the title sponsor of the Turkish Airlines EuroLeague, Europe’s most important basketball tournament since 2010. Turkish Airlines also provides high-level support for sports such as volleyball, tennis, golf, rugby and equestrian.
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