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Who is your USA target audience? Research the needs and preferences of key decision makers and create customer profiles for your top 5 ideal client groups https://blog.hubspot.com/service/cust omer-profiling
Use LinkedIn’s Advanced Search filters to research target clients. Engage with their content well before you reach out for a call or a meeting
Check out their personality types and how to communicate with them effectively using Crystal Knows. This will make your conversations and pitches so much easier and more effective – click here https://s.crys.io/s/lvKiQA . Link up Crystal Knows with your LinkedIn account using Google Chrome for ease Focus on your niche and do that well before trying to go big and broad with your marketing
Interview your clients to fully understand their wants and needs. Record & transcribe the sessions to inform your SEO and content marketing. I use www.otter.ai to automate this Design your sales and marketing resources for the trip based on your customer research
Take internationalised business cards with you.
Culture is business too:
“What is the secret of success? Right decisions. How do you make the right decisions? Experience. How do you gain experience? Wrong decisions” A.P.J. Abdul Kalam –
former President of India
Americans are so open to experiment...and failure. It’s ok to fail and try again, change careers, start a company or go back to school. If it doesn’t work out that’s fine too – in fact, they will encourage and help you. Fail Fast, Fail Often, Fail Forward, but above all keep moving at pace. They are motivated by a “You Can Do It” mentality and a Win/Win approach.
Bigger is Better:
Big Voices - Shout it out, we all know that loud, funny American
Big Spaces – Everything is bigger, but they ask for privacy please! Americans expect a larger bubble of space around them than we do
Big Food – All you can eat, be prepared for much larger portions
Big Business – 4 of Fortune Magazine’s Global 500 Top Ten companies are from the USA
Big on America – it’s all here, Home Sweet Home. We don’t need anyone else Big on Exploration – a newly found appetite for more international trade and personal travel
Big on Tech – it’s everywhere and one of the leading sectors – not just in Silicon Valley
Big on Titles – review your job titles and opt for President, Vice-President etc which have more status
Do your cultural research:
Kwintessential http://www.kwintessential.co.uk/ Society for Intercultural Education, Training and Research https://sietar.co.uk/
Communicaid http://www.communicaid.com/ Global Excellence http://www.global-excellence.com/ World Business Culture https://www.worldbusinessculture.c om/
Kiss, Bow and Shake Hands (Book / Terri Morrison)
Doing Business With Americans (Book / Allyson Stewart-Allen 2019 edition)
How to reach out to your customers:
We say “never judge a book by its cover” but your prospects will judge you based on your online presence, and you will not get a second chance to make a great first impression.
43. Norma Foster - USA
Horizon issue 2.indd 43 14/12/2022 14:50:09