Page 44 - Horizon Han22

Ben O'Bro Photography
Emma Francis Photography
Here are a few tips on how to achieve this:
Secure a .com generic Top-Level Domain to be more visible on international search engines. For the USA you may wish to use Tetley’s tactic i.e. www.tetleyusa.com, especially useful if your preferred .com domain is not available to you
Decide whether you are targeting languages or countries and allow this to be selected in the top right-hand of your website e.g. USA or US English, USA or US Spanish
Include a section in your website for your USA visitors with local content and contact information if possible. This can be done on a sub-directory section Refine your LinkedIn profile and ensure you have an on-brand background image, a great headshot of you, full contact information, a striking headline and impressive About section.
Upload resources to your profile e.g. brochures, videos, documents, images, presentations etc to make your profile more attractive and increase visits and performance
Two countries separated by a common language
English is the official language with Spanish the most widely used second language. www.ethnologue.com lists 231 languages in the USA, 176 of which are living languages.
What you can do:
Bring a map of your region to your next meeting and show your colleagues where your offices are and share info on the people and culture
Be aware that there are more than 4000 words that mean something different in the UK to the USA. Check your presentations before you travel Translate your content into US English. At the very least use plain English www.plainenglish.co.uk
Keep all communications concise. Americans like you to get to the point Use translations where relevant
Closing the deal:
In business, “Time is Money” and the early bird definitely gets the worm. Generally, your occupation in the USA defines who you are. Renowned for the 60-hour week, Americans relish the fulfilment from a good day’s work. The USA is vast, and the way people do business varies across all 50 states. Closing a deal will be different on the East Coast, West Coast and the South.
What You Need to Know:
Americans have a positive and optimistic outlook. You will most likely be given time and treated with respect
Never underestimate the speed at which business can be done in the USA. When you meet with clients in person, decisions can be accomplished in one visit
They love to make a deal, often with a focus on short-term, and results driven business
Doing the deal is more important than building relationships and getting to know the other parties to the deal Americans will know less about your country and business culture than you already know about theirs, giving you more negotiating power and confidence.
Horizon - Taking your international trade further.
Horizon issue 2.indd 44 14/12/2022 14:50:11