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ELLIE NICHOLLSWORCESTER SCHOOL OF ART | GRAPHIC DESIGN | SHOW 2O24 27Graphic Design nichollse0@gmail.comlinkedin.com/in/ellie-nicholls-86aa02199D&AD New Blood AwardsThe intention for this brief was to engage and connect Gen-z to the Coca Cola Brand. My solution was the fashion industry, the stuggle of mental health specifically PTSD as together as these two factors are prevelant in society today and Coca Cola%u2019s brand philosophy %u2018Real Magic%u2019 combined.Industry collaborationThis brief was to Designa cover and inside spreads for a children%u2019s educational book to engage younger readers. The contents of this book are factual based while the character of the moon acts as the narrator to guide the story in a gentle manner that is friendly to a younger auidence.