Page 30 - Demo

28 / CEF POWERPRO/ INSIGHTSTHE BATTLE FOR POWERTOOL DOMINANCEPower tool brands are in fierce competition for tradespeople%u2019s loyalty, with TradeBrain%u2019s 2024 reports showing how quickly preferences can shift. While DeWALT led the market in early 2024, with over half (50.4%) of tradespeople choosing it as their go-to brand, Makitaovertook it by the year%u2019s end, capturing 52% of the vote.With battery technology, ergonomics, and smart features driving purchasing decisions, competition among brands will likely intensify, making it vital for manufacturers to stay ahead of evolving trade demands.The UK%u2019s trade industry is evolving rapidly: with shifting power tool preferences, a growing focus on sustainability, and an ongoing skills shortage shaping the future. On The Tools%u2019 latest TradeBraininsights reveal key trends that could impact tradespeople and businesses alike.HOW POWER TOOLS, SUSTAINABILITY, AND SKILLS ARE SHAPING CONSTRUCTION2025 INSIGHTSin proving their benefits: particularly in an industry where performance and cost often outweigh environmental concerns.THE SKILLS SHORTAGEPerhaps the most pressing challenge facing the industry is the growing skills shortage. In February 2024, 85% of tradespeople opposed shortening apprenticeships to eight months, fearing it would leave new workers unprepared, according to On The Tools.Despite efforts to make apprenticeships more accessible, such as removing mandatory GCSE requirements, only 50% of tradespeople felt this would encourage them to hire an apprentice.As Lee Wilcox, Co-Founder and CEOof On The Tools, warns:%u201cThe skills shortage is one of the biggest threats to the UK construction industry, and it%u2019s clear the current system isn%u2019t working as it should. While reducing entry barriers is a step in the right direction, this alone won%u2019t solve the issue. We need to ensure construction is seen as a desirable career path, that employers feel supported in hiring and training new entrants, and that we explore a range of routes into the trade.%u201dWHAT%u2019S NEXT FOR THE INDUSTRY?With shifting brand loyalties, increasing pressure for sustainability, and a workforce crisis to tackle, the UK%u2019s trade industry is at a crossroads. Those who adapt to these changes, whether by investing in innovative tools, embracing sustainability, or rethinking training, will be best placed to thrive.CTA:Want exclusive insightslike these? Contactenquiries@onthetoolsgroup.com to enquire about TradeBrain Membership.SUSTAINABILITY:A DIVISIVE ISSUESustainability remains a complex challenge. According to On The Tools%u2019 research, more than a quarter (27.2%)of tradespeople rated it as an important factor when buying tools and materials in 2024, but a third (33%) dismissedit entirely.Interestingly, Plumbers (17%), Electricians (16.9%), and Landscapers (17.2%) were among the most ecoconscious trades in late 2024, whereas earlier in the year, bricklayers and roofers led the way. While some tradespeople prioritise greener tools, manufacturers still face an uphill battle