Page 51 - BANKING FINANCE SEPTEMBER 2015

ARTICLE

models by having a risk measure that will quantify risk on
a monetary scale, being sensitive to large losses, while
encouraging diversification, taking into account the vari-
ety of macro-effects that occurs in the dynamic and con-
stantly changing business world.

As most of the activities and operations are driven by con-
siderations of higher returns or better profitability, the
search for returns exposes the businesses to higher risks.
Banks have to ensure that they hold adequate capital and
reserves so that, the solvency and stability are not threat-
ened. The challenge is to turn cost centre into profit cen-
tre.

While traditional tools are effective in terms of their uni- Successful implementation of sound risk management
versal application and comparability, any omission of cer- mechanism can be only ensured through an active scru-
tain intangible risks -operational, social and political, regu- tiny by the board of directors/senior management,
latory, reputation and legal risks - may result in erroneous backed by adequate policies, systems and procedures ,
inferences or flawed business decisions. adequate risk management practises, transparent moni-
toring and information system, internal control and sound
The upshot risks aware human resource pool. If institutions can prop-
erly manage risk by addressing these issues, we can avoid
The need is there to improve on the risk management another damaging financial collapse in the future.

SBBJ Monsoon Fair

SBBJ MONSOON FAIR (Aug 22 2015 to Aug 24 2015)
organized by State Bank of Bikaner & Jaipur at SBBJ
Head Office Campus, Tilak Marg, Jaipur came to an
end on 24th Aug,. On the closing ceremony, Shri Jyoti
Ghosh, The Managing Director of the bank, expressed
his satisfaction over the participation of the customers
and the traders in large number all the days in this
fair. He expressed his pleasure that visitors gained the
benefits of the several schemes regarding Deposit and
Advances of the bank. The visitors where also made
aware of the information regarding SBI Life Insurance,
General Insurance, Mutual Fund, Credit Card etc in the
fair. As per their needs, they availed the benefits of
these facilities.

Shri Ghosh further said that this fair had specially been designed for the potential customers of Personal Banking, Small
and Medium Enterprises segments for quick delivery of the several products. During the fair, the bank had made available
the Car dealers, Builders, Dealers/Big sellers of electronic goods under the single roof for the customer's ease. He thanked
to the respectable customers, traders, builders, entrepreneurs for their huge participation in the fair. Shri Ghosh further
thanked to the media persons for the great coverage of the fair in the press and helping the bank to make this fair
successful.

BANKING FINANCE | SEPTEMBER | 2015 | 51

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