Page 37 - Banking Finance November 2025

ARTICLE

RRR in

Banking

Sandur Pradeep Naidu
Assistant Professor
Manipal Academy of Higher
Education (MAHE),
Bangalore

This is very crucial area where bankers strive to pitch their products for the customers to achieve
the set targets. Profiling is the major operation to understand the customer and identify their exact
needs for providing suitable products.

B anking is the arena which has got its own signifi- banking which may change its pace in different scenarios

with a different face. The following justifications would
cant unique characteristics like Omnipresent,
Omniscient and Omnipotent. A very powerful in-
dustry which has been ruling over all the sectors and sec- throw light on the importance of RRR in banking in differ-
ent respects.
tions of society without which, it becomes nightmare to
think of progressive economy. The digital tools have given 1. Customer Delight:
comfort in banking for the customers, which indirectly helps Rhythm: Rhythm is a feeling of movement which should
the bankers to get their workload reduced at their desks. be matched with the customers. The same should be in
Now a question arises for the management about how to sync between bankers and customers, especially by pro-
get the business to strengthen the balance sheet by utiliz- viding right service for selling the right product. What
ing their resources optimally towards business improvement the customer needs, banker should find out through
along with the customer delight. profiling, understanding, analyzing and finally matching
the products.
"Go Digital", a slogan being adopted by many of the banks
Rigor: Rigor is a systematic practice, focusing on the
which makes the distance between the customer and
service being provided to the customer as per his/her
banker becoming farther. When majority of the banking
transactions are being done digitally, where is the need for need and becomes a regularity of adoption of the same
through all banking transactions. Transparency is the
them to visit the bank. Even if they visit, bankers are en-
lightening them to adopt the digital ways of banking by core variable which should be exhibited in all the ser-
vices and transactions.
which the meaning goes to the minds of customers not to
visit the bank and do it by themselves. Real: Reality should be the theme of transparency in
all the banking transactions or services. A small percent-
RRR, the acronym has got many meanings and phrases in age of ambiguity also cannot be accepted by the cus-

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