Page 38 - Banking Finance January 2024
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ARTICLE







         CAREER CUSHIONING


         FOR PUBLIC SECTOR


         BANK EMPLOYEES:


         ENHANCING



         OPPORTUNITIES


         BEYOND JOB SECURITY












         I     n the ever-evolving and volatile world of work, career  backup plan," is the practice of taking proactive steps to
                                                              prepare for potential career swaps or challenges. It involves
               cushioning has emerged as a proactive strategy for
                                                              identifying  potential  vulnerabilities  in  one's  current
               individuals to navigate their professional journeys and
               enhance their career prospects. While the concept of
         career cushioning is not entirely new, it has gained significant  employment situation and taking steps to mitigate those
                                                              risks. The relevance of career cushioning in the banking
         traction in recent years, particularly in the dynamic banking  industry is particularly evident due to the dynamic nature
         landscape. There are recent news reports in media citing  of the sector.  Technological advancements, regulatory
         Reserve Bank of India caution of high attrition rates, as high  changes, and economic shifts are leading organizational
         as 50 percent, especially in the private sector banks.#1  restructuring, job transitions, and new skill requirements at
         While the reasons behind were primarily pointing towards  a much faster pace than ever before. Career cushioning
         enormous work load, it is the career cushioning which would  empowers banking professionals to navigate these changes
         have otherwise helped such employees navigate through the  effectively and remain competitive in their job roles.
         tough phases.
                                                                Junior level attrition in private banks
         Career cushioning, commonly referred to as "creating a
                                                               FY23                                     (%)
                                                               Industry average                       35 - 40
                                                               HDFC Bank                              40 - 50
                                                               Axis Bank                              33 - 35
                                                               Kotak Mahinndra Bank                     58
                                                               IndusInd Bank                            33
                                                              Source: The BusinessLine

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