Page 56 - Banking Finance January 2024
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          Gen AI could boost India’s economy by


                                             $1.5t in 7 yrs






         G       enerative AI (GenAI) has the potential to add a  On the data privacy front, the report highlights that 36 per
                 cumulative $1.2 -1.5 trillion to India's GDP over the
                                                              cent organisations see data privacy as the single most
                                                              important  risk of GenAI,  followed  by hallucination  or
                 next seven years, according to a report by EY.
         The report titled 'AIdea of India: Generative AI's potential  fabricated answers (24 per cent), biased responses (21 per
                                                              cent) and cybersecurity (16 per cent).
         to accelerate India's digital transformation' says that in
         2029-30 alone, GenAI has the potential to contribute an  Further,  75  per  cent  of  organisations  said  customer
         additional $359-438 billion to India's GDP.          engagement was a segment that was most influenced by
         The report said that around 69 per cent of the overall impact  generative AI.
         of GenAI on India's GDP is expected to be derived from  Additionally, 73 per cent organisations prefer partnering
         sectors  such  as  business services  (including  IT, legal,  with external tech providers for GenAI implementation, the
         consulting, outsourcing, rental of machinery and equipment,  report adds.
         and  others),  financial  services, education, retail,  and  “Considering GenAI’s immense potential to act as an economic
         healthcare.                                          growth catalyst, Governments worldwide are actively pursuing
         "Organisations are swiftly adopting an AI-first approach to  measures to promote and regulate AI. Implementing measures
         digital  transformation,  aiming  to  enhance  customer  like enabling access to training data and marketplaces,
         engagement, increase productivity, and achieve greater  deployment of Gen AI systems as Public Goods, securing critical
         agility in delivering digital capabilities using innovative  digital infrastructure (through the roll-out of 5G, data centers,
         foundation models and AI-first solutions," said Mahesh  access  to  specialised  chips  and  AI-specific  compute
         Makhija, technology consulting leader, EY India.     infrastructure), and access to talent and public funding of R&D
         "Although in the early stages, there is a tremendous sense of  will help foster Gen AI innovation,” it said.
         optimism in AI to realise its full potential, India must significantly  Further experts in the report say that the extent of GenAI's
         elevate its efforts in terms of increased government role in its  influence in each sector will depend on factors such as
         development and deployment," he added.               feasibility, rates of adoption, and the respective contribution
                                                              of each industry segment to India's economic activity.
         The  study  highlights  that  around  75  per  cent  of  the
         businesses in India express a low to moderate level of  “Adopting a 'light touch' approach can create a responsive
         readiness to harness the benefits of GenAI.          regulatory environment, balancing innovation and risk

         While 52 per cent organisations surveyed believe skills-gap  management. Clarity on regulatory framework, establishing
         as a challenge in harnessing the potential of GenAI for  regulatory sandboxes, watermarking GenAI content, and
         businesses, around 42 per cent of respondents found the  setting standards for accountability and liability to build trust
         availability of unclear use cases as another hurdle, the  in the AI systems will be critical,” according to the report.
         report said.                                         The survey was conducted on 200 C-suite participants from
         "Implementing measures like enabling access to training  sectors, including technology, media and entertainment,
         data and marketplaces, deployment of GenAI systems as  financial  services,  government,  health,  retail,  and
         Public Goods, securing critical digital infrastructure and  manufacturing.
         access to talent and public funding of R&D will help foster  Around  60  per  cent  of  these  organisations  surveyed
         Gen AI innovation," it said.                         acknowledged that GenAI had an impact on their businesses.


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