Page 13 - RISK Management IC86 Ebook
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l Those which are at least partially manageable by management
      such as physical damage, liability etc

l Those directly controllable by management including risks
     normally associated with commercial management such as
     staff selection and control

l Those which are not under the direct control of management
     but which may be manageable to some degree or other such
     as the social, political and physical environment. These risks
     however include circumstances from
     which loss or gain may result.

Risk Attitudes

l Risk attitudes can be defined as the ways in which a person
     behaves in an uncertain situation and vary from person to
     person because of their personalities, economic status,
     potential gains/ losses. These attitudes fall into one of the
     following categories
     i. Risk neutral - person reacts with the likelihood of its
                               occurrence
     ii. Risk preferer - person welcomes the existence of risk
                               and uncertainty
     iii. Risk averter - person normally frightened by risk &
                               does not like to live with uncertainty

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