Page 4 - PR Communication Age - JUNE 2016

Contents&Focus

PAGE 3 Editorial 05 Every manager has to spend
a large part of his/her execu-
ARTICLES tive time solving problems,
small and big. Managers who can
PAGE 5 Problem Solving and Trust in head off serious problems before
Corporate Situations they blow up in the organization's
- A. Ramachandran face are two steps ahead in the
game. Nipping troubles neatly in the
PAGE 10 The Media and Public Opinion impact bud saves needless expense and
on Country's role in Global Affairs - A time and averts outright disaster. In
case study of India and Nigeria practice, however, it's never easy.
- S. Ganesh
10 This paper looks into the
PAGE 14 Crux of Communication Process & media and public opinion
Ways to Enhance Communication and their impact on country's role in
Skills global affairs and India as well as
- Anabil Bhattacharya Nigeria are taken for study. Media
plays information and educational
Feature role in telling people what is good to
them and what they should do to
PAGE 22 Interview with Mr. Amarendra Kumar keep themselves informed as many
Das, Senior Vice President, Indiabulls communication scholars say.
(Bagdikian 1997) Charles Wright, is
PAGE 23 Bachelor's Degree Courses under a communication scholar says corre-
Indira Gandhi National Open lation, surveillance socialization and
University (IGNOU) entertainment are functions of com-
munication and media.
PAGE 28 People on the move
14 The communication process
PAGE 30 The Art of Decision Making involves a sender or commu-
nication source, the subject matter
PAGE 32 Legal of communication, expressions used
for communicating (encoding), the
PAGE 34 News Round Up medium of communication,
receiver(s) of the communication
PAGE 38 International News and the interpretation thereof (de-
coding) and feedback. Communica-
PAGE 39 Education News tion refers to the exchange of
thoughts and ideas with the inten-
PAGE 40 Travel & Tourism News tion of conveying information. Com-
munication
PAGE 41 Information & Technology

PAGE 42 Snippets

4 PR COMMUNICATION AGE June 2016