Page 27 - Banking Finance September 2020

COVER STORY

"SURVIVAL OF THE

FITTEST"- THE

POST COVID

BUSINESS WORLD

Abstract Introduction
"Survival of fittest" is a biological concept that is given by
When world economy is struggling due to the severe
impact of the Coronavirus pandemic outbreak all over the the Charles Darwin in 1859 in his book "On the Origin of
world, there is an urgent need to adopt the change to Species." The concept we read as a Darwinian evolutionary
survive. People, need to adopt the different life style with theory. Despite it is a biological concept it is more relevant
taking extra care about their health & hygiene, business to the business & economy particularly at the time when
need to change their business model which is best suited world economy is struggling due to the severe impact of the
to the current situations, economies need boosters to Coronavirus pandemic outbreak all over the world.
survive and nations need more investment in the
healthcare industry to save the life of their nationals as The severity of the impact can be estimated by the fact that
an immediate step. There is all-around need for change the most developed economies like US, UK & Germany
and those who will adopt to change will survive. My having a sound healthcare system & infrastructure, are
article "Survival of fittest"-The Post Covid Business World struggling to save their lives & livelihood. Why it is more
is all about to restart the business & economy. relevant to discuss this concept here because there is an
urgent need to adopt the change to survive, for human
"Organisms best adjusted to their environment are beings, for businesses, for economies & for nations.
most successful in surviving and reproducing"
Charles Darwin. People, need to adopt the different life style with taking
extra care about their health & hygiene, business need to
About the author change their business model which is best suited to the
current situations, economies need boosters to survive and
Akhilesh Shukla nations need more investment in the healthcare industry to
MBA (Marketing), CAIIB, CCP, CCBT save the life of their nationals as an immediate step. There
Senior Manager, is all-around need for change and those who will adopt to
Union Bank of India, Bengaluru change will survive.

BANKING FINANCE | SEPTEMBER | 2020 | 27