Page 45 - Banking Finance September 2020
P. 45

ARTICLE








         FUTURE




         PROSPECT






         OF ATM





         INDUSTRY















         I     ntroduction of ATM in the banking industry sector can  statement, mobile recharge, payment of credit card etc. are


               be demarcated as a major milestone in its evolution.
                                                              being done by the help of ATMs.
               The ATM was started by Barclays Bank in Britain in
               June 1967. In India, HSBC had introduced the first ATM
                                                              some ATMs can memorize consumer preferences as per
         in Kolkata in 1987. At that time, all the ATMs were  The ATM technology has developed to such an extent that
         standalone.                                          their past transactions, behaviour, and tailor services
                                                              accordingly. In several cases, ATMs have internet scope
         Deposit cash in Cash Deposit Machine (CDM) & withdrawing  which facilitates two-way communications with live agents,
         the cash through ATM& CDM are the most important     provide biometric options, and have the ability to
         features of ATMs/CDMs. Besides, other non-financial  demonstrate personalized advertisements. Maintenance of
         transaction like bill payment, account inquiry, mini  web enabled ATMs are easy. These ATMs can be swiftly
                                                              connected to central monitoring system of vendors.
                                 About the author             There is tremendous opportunity for growth of ATM market

                         Rajeev Shankar                       here. It is a place with 1.3 billion people, where 40% of them
                         AGM (Research)                       are unbanked. Though it is growing fast, there are many
                         State Bank Institute of Innovation and  challenges associated with security issues of the software,
                         Technology (SBIICM)                  surge of rental costs in major cities, housekeeping and
                         Hyderabad                            replenishment of cash.


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