Page 5 - Insurance Times April 2017 Special Issue on Newindia

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General Insurance

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Reliance General cam- Non-Life insurance premium increases 33%

paigns for carefree life The total premium accumulated by Oriental - gathered a combined pre-
the non-life insurance mium of Rs. 4,399 crore,
companies in February a 25 per cent growth
2017 increased 33% to over last February's pre-
Rs. 10,288 crore from mium of Rs. 3,523
Rs. 7,711 crore in Feb- crore.
ruary 2016.
Reliance General Insurance has re- New India Assurance
leased a campaign for home insur- The public sector insur- topped the public sector
ance that breaks the traditional way ers collected Rs. 5,289 table with a premium of
of communicating. In the campaign crore and private players secured Rs. Rs. 1,259 crore, National Insurance
it urges people to stop locking them- 4,999 crore, according to the IRDAI. clocked Rs. 1,163 crore, United India
selves from the world and live a more The four public sector companies - Rs. 1,084 crore and Oriental Insurance
carefree life. The campaign has been New India, United India, National and Rs. 893 crore.
created by OgilvyOne, is a digital film
produced by The Open Iris. Reliance General Insurance ties up with Catholic Syr-
ian Bank
Group Creative Director at Reliance General Insurance (RGI), a work, strong technology platform and
OgilvyOne, Burzin Mehta, explained,
branch of Reliance Capital, has en- brand name and offer them innovative
"Triggering a conversation on insur-
tered into a bancassurance tie-up with and a comprehensive range of insur-
ance is never easy, which is why we
chose to talk about trust, which once Catholic Syrian Bank recently. ance products from RGI".
formed the basis of a community's According to the CVR Rajendran,
existence but is becoming increas- MoU, RGI will of- MD & CEO,
ingly elusive, across society. Our in- fer its general in- Catholic Syrian
tent is to go beyond the transactional surance products Bank, said, "The
exchange of buying home insurance to Catholic Syrian strategic partner-
and connect at an attitudinal level." Bank's 1.5 million ship with Reliance
customer base General Insur-
Padmakumar N, Director of the film spread across its 430 branches in ance will make it extremely easy for
added, "Open Doors could well be a Kerala, Tamil Nadu and Maharashtra. our customers to access a comprehen-
thought for the future of humanity - Rakesh Jain, CEO, Reliance General sive selection of customised general in-
a movement away from the divisive Insurance, said, "We are delighted to surance solutions at affordable rates.
and parochial direction we're going partner with Catholic Syrian Bank. This The corporate alliance will enable
in. I've always felt advertising could tie-up will enable RGI to leverage Catholic Syrian Bank serve our custom-
be a beacon and campaigns like this Catholic Syrian Bank's retail and SME ers banking and insurance needs under
only raise its stature." customer base, robust distribution net- one roof."

The Insurance Times, April 2017 5

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