Page 52 - Banking Finance July 2023

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3. Financial and Digital literacy programme to include Financial Literacy Centre Counsellors as well as for
basic education on savings, credit, insurance, pension extension of contract of Financial Literacy Centre
and to be more specific on digital banking aspects like Counsellors
Unified Payments Interface (UPI), Unstructured
Supplementary Service Data (USSD), Bharat Interface Eligibility criteria for Counsellor of
for Money (BHIM) and other mobile apps.
Financial Literacy Centre
1. Though there is no restriction of age, generally Banks
Objectives of Financial Literacy Centres
are considering till completion of 65 years
Financial Literacy Centres are the building blocks or the basic
2. Counsellor should be a Graduate
units that initiates the financial literacy activities at the
ground level. As per guidelines of Reserve Bank of India, 3. Counsellor can be a retired or Voluntarily Retired Bank
every bank should put in place board approved policies on employee. However, in case of non-availability of
the modalities for engagement/recruitment of Counsellors retired Bank employee, candidate having Banking
in Financial Literacy Centres. Some of the major points while knowledge and knowledge of Financial services / having
engaging/recruiting Financial Literacy Counsellors are as completed relevant certification course from Indian
under: Institute of Banking & Finance is to be considered
The qualification and knowledge/skills of the Counsellors
4. Counsellor should be computer literate knowing basics
in conducting camps
and Internet
Prior Experience in banking and related fields
5. Counsellor must have the knowledge of local language
Working knowledge of computer in the area of posting
Knowledge of local language
Infrastructure requirement for Financial
Maximum age for Counsellors
Literacy Centre
Opening of Financial Literacy Centres 1. The respective State Government should consider
State Level Bankers Committee allocates selected districts providing premises free of cost or at a nominal rent
to concerned Bank for opening Financial Literacy Centres preferably within the campus of the District Collectorate
to provide adequate access to the public.
Procedure for recruitment of Counsellor 2. The premises should consist of a room for Counsellor, a
Cubicle for counselling purpose, Staff room, Toilet etc.
for Financial Literacy Centre
3. The area of premises should be at least 200 square feet
1. Banks must give advertisement for engagement of
Financial Literacy Counsellors in Newspapers
Conclusion
2. After receiving the application, the interview of the
Financial abilities could lead to general economic growth and
shortlisted eligible candidates will be conducted by a
increase the standard of living. India's work force combined
committee comprising of the Bank, District
with strong financial education can take the country to great
Development Manager of National Bank for Agriculture
levels. So, let us join together to campaign for Saving,
&Rural Development
Planning & Budgeting and prudent use of Digital Financial
3. After interview, the respective Bank will send Services to unreached & under-reached sections of the
recommendation for appointment of Financial Literacy
Society.
Centre Counsellor to their Head Office
4. Selected candidates for the post of Financial Literacy References
Centre Counsellors must provide a security deposit in https://pib.gov.in/PressReleasePage.aspx
favour of Bank https://www.ncfe.org.in
5. Issue a letter of Engagement for appointment of new https://www.ibef.org/blogs

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