Page 39 - Insurance Times December 2022

branches covering over 37 cities across KSA. Supervised by
NAJM App has optimized
the Saudi Central Bank (SAMA) and empowered by part-
nerships with other public sector stakeholders, we have communication between customers and
been piloting the Saudi motor insurance sector since 2007. insurance companies ensuring access
Najm has recently bolstered its capabilities to create a pro-
to high-quality, uninterrupted, 24-hour
insurance culture and drive full end-to-end digital transfor-
on-demand features.
mation that addresses the customers' evolving needs. Liv-
ing up to our mission of raising the standards of the insur-
ance sector and improving the quality of life of the com-
accident, and policy inquiries, claims requests, and insur-
munity, we have rolled out a suite of cutting-edge insur-
ance records.
ance services to drive resilience and build long-term growth.
We also deliver services such as Comprehensive Auto Insur-
S.G. Afzal Biya Bani: How did NAJM utilize the po-
ance Management Solution (CAMS), Electronic Damage
tential of digitalization to garner more impact Assessment and "Report, Snap, Clear" for minor accidents.
and accelerate the evolution of Saudi Motor In- Recently adopting the first-of-its-kind body cam project in
surance services? the region, NAJM has upgraded its portfolio into a game-
changer that will drive a future-proof industry.
Dr. Mohammad : Embracing modern technology, NAJM has
deftly deployed powerful technologies that positioned it as
the backbone of the insurance sector. Building on our strat- S.G. Afzal Biya Bani: In times of profound changes,
egy BASE, we have expanded our portfolio to better en- what are the company's greatest strategic moves
gage with stakeholders. Contributing to nationwide digital to harness the pivotal role of the insurance sec-
transformation, we automated over 95% of our services.
tor?
NAJM has achieved a seamless customer-centric experience
Dr. Mohammad : Inspired by Saudi Vision 2030's goals for
by offering hassle-free engagement with its services via
economic stability, the motor insurance revenue growth has
NAJM App and NAJM Net website.
been more buoyant this year. In the first half of 2022, the
Motor Gross Written Premiums increased by 12% compared
NAJM App has optimized communication between custom-
with H1 2021. We have reinvented the way we operate fo-
ers and insurance companies ensuring access to high-qual-
cusing on several areas: embracing digitalized business
ity, uninterrupted, 24-hour on-demand features. The plat-
models, fostering transparency and anti-fraud practices, and
form delivers outstanding value to clients allowing them to
adopting several initiatives to promote service excellence
seamlessly access services including accident reporting,
across the sector and increase insurance penetration while
reducing road accidents.
S.G. Afzal Biya Bani: Looking for-
ward to the coming years, will
NAJM be at Tadawul (Saudi Stock
Exchange) one day?
Dr. Mohammad : We are wholly commit-
ted to delivering outstanding revenue
growth that balances profitability with
our CSR role. With our financials grow-
ing and becoming more robust, we have
the right roadmap in hand to consider
becoming a publicly listed company.
However, this major step requires align-
ing with all stakeholders.

The Insurance Times December 2022 35