Page 19 - Banking Finance December 2019

MUTUAL FUND

Tata Mutual Fund intro- HDFC Mutual Fund launches #KyaPlanHai campaign
duces Tata Focused Eq- HDFC Asset Management Company Limited (HDFC AMC), investment man-
ager to HDFC Mutual Fund, has launched a 360-degree
uity Fund investor education campaign of HDFC Mutual Fund,
Tata Asset Management has recently ‘#KyaPlanHai’, across print, television and digital.
launched The campaign intends to touch the universal truth of
Tata Fo- life that people have big dreams and they always have
cused Eq- desired to live an upgraded life, whether it’s moving
uity Fund to a big house or buying a dream car. The fund house has highlighted the im-
which is an portance of not compromising on dreams but achieving it through solid finan-
open-ended cial planning by exploring investment options through mutual funds.
equity scheme. As per the press re- HDFC Mutual Fund in the campaign intends to drive a strong message to people
lease sent by the fund house, the about how to bridge the gap between dreaming of an upgraded life, and actu-
scheme will invest in a concentrated ally living the life of their dreams, which can be accomplished through prudent
portfolio of up to 30 stocks across financial planning by exploring investment options through mutual funds. To echo
market capitalisations. this sentiment of the consumers, a two-part story has been created that fol-
lows a couple around 30s stuck between wanting a better life, to planning for
The benchmark for Tata Focused Eq-
one.
uity Fund will be S&P BSE 200 TRI and
Milind Barve, Managing Director, HDFC AMC, said, “To upgrade means to el-
the scheme will be managed by
evate every aspect of ourselves to a higher standard. The new campaign dis-
Rupesh Patel. On November 15, the
new fund offer was open for subscrip- plays the powerful, conscious, human expression of dreaming. We intend to
ensure that through this campaign everyone has an opportunity to understand
tion and closed on November 29. The
the importance of financial planning via mutual funds to upgrade their lifestyle.”
fund house in a communication said
that the scheme will bet on 30 equity
stocks – high conviction ideas backed Union Large & Midcap Fund launched by Union Mutual
by meaningful allocation. Fund
"The fund aims to construct a port- An open-ended large & mid cap mutual fund scheme was recently launched by
Union AMC. The NFO opened on November 15 and
folio of stocks on bottom up basis fol-
closed on November 29. The scheme will re-open for
lowing the GARP—growth at reason-
continuous sale and repurchase on December 13.
able price philosophy. The fund will
follow multi cap approach without In accordance to a press release, the scheme is
having any particular market cap bias benchmarked against S&P BSE 250 Large & Mid Cap
or sector bias. The tilt towards any TRI and will be managed by Vinay Paharia, Chief In-
particular market cap or sector will vestment Officer, Union AMC.
be purely incidental and would be a The minimum investment required is Rs 5,000 and in multiples of Rs 1 thereaf-
result of stock selection. ter. The scheme will predominantly invest in equity and equity related instru-
ments of large and mid cap companies. The fund house said that the new scheme
The objective is to have stocks based
will be managed by following an active management strategy coupled with tac-
on their relative risk-reward oppor-
tical allocation.
tunity and fundamental attributes.
“We believe that the Indian equity markets are fairly valued now. Several mea-
Further, from a Risk Management
sures taken by the Government to make India a $5 trillion economy by year
point of view, we would aim to main-
2025 augurs well for the equity markets in general. This product offering is in
tain optimal liquidity," said Rupesh
line with our long term plan of making Union AMC a one stop shop for investors
Patel, senior fund manager, Tata
with varied investment requirements,” said G. Pradeepkumar, Chief Executive
Mutual Fund.
Officer (CEO), Union Asset Management Company.
BANKING FINANCE | DECEMBER | 2019 | 19