Page 33 - Banking Finance October 2019

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BANKING FINANCE
Way Forward: A Leading Monthly Journal on Banking & Finance
Covers Schemes
Any new concept, new practice comes with its own set of
990
challenges but there is absolutely no doubt about the fact RBI Banking 1 Year 2460
that no challenge, no problem is bigger than human brain. Finance Rural/Co-op 3 Year 3825
Stock Market Risk Management 5 Year
During the last few years, various government institutions Subscribe Now !!
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like RBI, NABARD, SEBI, IRDA, TV business channels and
other market players have taken a number of initiatives for ORDER FORM
increasing financial literacy in India as a result of which the
Indian banking industry has become a poster child having New Rental Subscription No.
taken rapid strides over the past decade or so. (Please tick)
Name of Executive :
Once playing catch-up with leading global practices, the Designation:
industry cut in half the number of unbanked individuals in Company's Name :
India between 2011-2018. India has over a billion mobile Address :
phone connections and the smartphone user base is
Pincode :
expected to grow to 520 million users by 2020, according
Phone : Mobile :
to a report on Digital Payments by BCG and Google. Add to
Fax : E.Mail :
that the proliferation of bank accounts, higher spending
power and favourable demographics, where over half the Publication Order :
population is under the age of 30 and is technologically savvy *Scheme Opted : No.of Copies
and willing to experiment with new products & services that (Please mention the scheme name example : It-1, Lit-1 or Combo 4-1)
offer them more. Period of Subscription : From to
Details of payment : Cash/M.O./D.D./Cheque* No
We are not far off from the day when a digital bank would
not only offer payments through cryptocurrencies but also
offer a range of cross-platform services to every single Dt drawn Rs.
customer. Unlike traditional banks, digital banks are free Ordinary Registered Post (Please tick)
from the legacies of the past and can design their operations, *For outstation cheque please add Rs.50/- towards bank charges.
processes and strategies keeping the customer at the Outstation cheques of metro cities accepted only. No Charges ap-
plicable for payable at per cheques.
center.
Do not make any Cash Payment
To conclude, does the adoption of e-banking not provide for Subcription of Journals Signature of Subcriber
banks a competitive edge over other players? Reduction in
Please tear and send it along with your letter
costs, improvement in customer relations, broader
geographical reach like benefits have enabled the banks in Mode of Payment
managing their business in a better way.
1. Payable at per Cheque/Demand Draft favouring Sashi Pulbications
Private Limited, Payable at Kolkata
Thus, there is a paradigm shift from the seller's market to 2. You can directly ECS/Deposit cash in our bank account number
buyer's market in the industry and finally it has been rapidly below in your city and send us copy of Pay in slip by email.
changing the bankers' approach from 'conventional banking' A/C Name : Sashi Publications Private Limited
to 'convenience banking'. The shift has also increased the A/C No. : 402120110000327
Bank : Bank of India
degree of accessibility of a common man to bank for his
Branch : V V K Road Branch., Kolkata, India
variety of needs and requirements. In years to come, e- IFSC Code : BKID0004021
banking will not only be acceptable mode of banking but will Make Online Payment by Credit Card/Debit Card or your net banking
be preferred mode of banking. T account at our website www.sashipublications.com

BANKING FINANCE | OCTOBER | 2019 | 33