Page 42 - Insurance Times August 2020

and short deadlines of responding to the changing corona to respond to a crisis? Who else needs to be informed? How
virus situation only increases that risk. are they going to coordinate, and who will replace them
when they need to get some sleep?
If you have effective cyber incident response, crisis
management and/or business recovery plans in place, it is Evolving
important to review them in light of your new operating
environment. Can you access all the equipment you will As stated earlier, the global situation, and advice from
governments, is changing rapidly. As time passes, businesses
need to test or reset? Is your data still being backed up to
may have more time to implement additional measures and
a secure site? Can your users still effectively report phishing
better adapt to the new situation; or new events may force
or other indicators of cyber incidents? How are you going
them to continue to react. In either position, please bear in
to maintain communication between the key crisis managers
if all your laptops and mobiles get encrypted with mind the following:
ransomware? If your plan isn't tested yet, now may be the Y Cyber security should be a part of your IT and business
wrong time to start - but at a minimum do all the relevant planning, not something added on at the end where it
staff at least have a clear understanding of the plan, and will be ineffective or will get in the way
how your current situation has altered it? Y Always keep your eye on the prize of your key data,
assets and services that need protection
If you don't have these plans in place, you likely don't have
time to build them right now, but it is important to at least Y Always consider your whole network or organization -
consider the basics. Do you know where your key data is be careful not to miss gaps in your defenses, or
legitimate business needs that you are inadvertently
stored? Do you know what services are key to your business
blocking
survival? Do you have backup communication channels,
independent of your network? Do you have similarly Y Communicate with your employees - use clear and
separated, and regularly updated, data backups? simple messaging, make sure the information provided
is well-founded and authoritative, and explain how they
Most of all, in your current situation - who will be needed should act in order to do their jobs effectively. T

Tata AIG General Insurance Co. Ltd. offers insurance

service via WhatsApp

Tata AIG General Insurance Company Limited, one of the most preferred general insurance company has launched
TATA AIG Tara, an insurance service through WhatsApp. With the help of artificial intelligence, this initiative will
offer customers a bouquet of solutions to their policy related queries in a timely, gratifying and accurate manner.
The service has been launched with an objective to increase customized communication through direct interface
with customers and allowing them to access their policies in a virtual form.
Apart from this, the service would also allow customers to avail policy documents, request and receive renewal
details, make premium payment online, seek support on claims, locate network hospitals and garages, make changes
in address or any other personal details and even buy a health or motor policy of their choice.

To avail the services of Tata AIG Tara, our motor and health policyholders need to send a “Hi” to 7400412177 on
Whatsapp. The digitally enabled round-the-clock service will help deliver personalized customer service demands
and empower customers to access Tata AIG’s services virtually from the comfort of their phone.
Commenting on the launch, Mr. Amit Ganorkar, Chief Operating Officer, Tata AIG General Insurance said, “This launch
is a step forward towards bringing digital transformation and innovation to enhance the customer experience with
speedy turn around time to their policy related queries. While all our customer touch-points will be available to
serve endlessly to our policy holders, we expect TATA AIG Tara WhatsApp platform to be one of the most preferred
and indispensable way our customers would like to connect with us.”

42 The Insurance Times, August 2020