Page 27 - WOW Magazine Feb 23
P. 27

RRB & BROKING

                      Alternate Universe – Beyond Banca



                     “IT ALWAYS SEEMS IMPOSSIBLE TILL IT’S DONE”



          Channel has taken you on a flash back ride in                     Strategic Alliance –
          our last edition showing you how our channel                 Corporate Agency & Broking
          emerged with the Vision of the Organization &
                                                               Our path is set & our journey is on to expand our
          where we were as on 30th November’2022.
                                                               footprints in the Corporate Agency and Broking
          The roller coaster exhilarating exciting ride        space. Our aim here is to build a few but strong CA’s &
          continues as we are close to the Finish Line of      Brokers with scalable relationship value. We currently
          the Financial Year 2022 – 2023.                      have 5 working Brokers & 1 Corporate Agent. Our focus
                                                               area here would be to move to a state of Digital
          We at Alternate Channel live with the dream &        acquisition with API integration & adding quality lives.
          aspiration of fulfilling the Organization’s Vision & the   We recently added a new member to the Broker
          faith installed in us. SUD Life is constantly undergoing   family & will see their contribution in the coming
          a journey of ensuring future-readiness of the        months.
          franchise by disrupting ourselves from within.

                                                                       Our Performance FY 22 – 23:
                        SELF, CARE & LOVE
          Are no longer mere words but a mindset for every          Verticals   Targets YTD  Achieved   Ach%
                                                                                till Jan'2023  YTD EPI_S
          SUDIAN.In  these  competitive  times  its  increasingly
          important for us to remain relevant with our services    Cross Sell      72        79.96       111%
          and match up to our customers’ expectations in a
          continuously evolving & dynamic environment. We            RRB          32.40      19.13       59%
          remain committed towards our customers & this
                                                                     IMF          21.60      11.42       53%
          should translate in every aspect of Customer
          Engagement.                                               Brokers       3.60        7.49      208%
                                                                Corporate Agency  8.50       0.48        6%
                           Cross – Sell:
                                                                     Total        138.10     118.48      86%
          FY 21 – 23 has been a year of Growth for Cross Sell. The
          Team has grown manifold with an inclusion of an      * All figures are in Crores & till 31st January'2023.
          Outsourced Call Centre to support & enhance the
          responsibility put on us. The number of Campaigns
          has also grown significantly over the previous year                  Way Forward:
          from 9 to 15 different Campaigns. We are aiming to
                                                               We are positively marching towards our journey &
          reach all the nook & corners of our markets & leave no
                                                               aspiration to build a new business book of Rs 175 Cr
          customer interaction non monetized.
                                                               p.a.  by FY 2022-23.
          We are gearing to achieve 100 Crores in FY 22-23.

                               RRB:
          We have 2 New Partners under our RRB umbrella i.e
          Vidharbha Konkan Gramin Bank & Chaitanya
          Godavari Grameena Bank and look to add many
          more strengthening and nurturing them. We would
          like to steadily grow on the Base created in FY 21 – 22
          & all our efforts are in that direction. Our Focus areas
          along with delivering Business would be Branch
          Activation  /  SP Activation & gradually  moving  to  a
          higher ticket size thus expanding the market size.




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