Page 49 - Banking Finance April 2021

WEBINAR

EVENTS

Media Partner: Banking Finance

8th Customer Experience customer experience that generates ROI in your bank for
your bank! Don't Miss it!
Management for Banking 2021
Product Development in Business
Date: April 27-29, 2021
Banking 2021
Overview: The continuously evolving banking landscape,
cutting edge competition, rising consumer expectations
Date: May 17-19, 2021
coupled with digital transformation has led to banks pouring
tremendous resources into transforming its customer Overview: This 3-day masterclass program considers both
experience. This is fully understandable. the "how to" but also the strategic dimensions of product
development for business & commercial banking in the light
Developing seamless customer experiences builds customer
loyalty, promotes greater customer spend, makes employees of the increasingly disruptive forces that are reshaping the
happier and over time will drive revenues and profitability banking landscape and also internal pressure to identify new
streams of both margin and fee-based revenue, rising
for the bank. Marketplace differentiation is no longer
customer expectations and fintech industry competition.
determined merely by location, price or product. This is
especially true for banks, as banks often offer similar It has been designed to provide you with a complete guide
products with many consumers perceiving little difference to innovating, developing, managing, and executing
between them. The real differentiation comes with the products in the business banking and financial services
quality of a bank's customer experience offering - reaching sector. The comprehensive agenda will cover all the
a diverse clientele that includes people who prefer face-to- necessary knowledge, principles and lessons learned on how
face with bank staff, to those who are reluctant to adopt to develop effective business banking and financial services
branch banking and are more inclined towards a digital products that provide your organization with a competitive
experience. advantage with your customers in today's very competitive
How then can banks capture the hearts and minds of existing market landscape. It will go in-detail on key topic areas
and new customers? What proven strategies can banks including product development strategy, product
adopt to elevate its customer experience? How can banks development and marketing success roadmaps, product
evaluate customer journeys effectively to provide innovation best practices, turning creative products into
personalized yet profitable customer experiences? What profit centres, evaluating & validating product ideas,
should banks do to ensure they provide superior digital compliance and approval issues, launching & marketing
banking experiences? products, product success monitoring amongst others.
Through case studies and global expert insights, all of the As with all Equip Global Courses, the emphasis is very much
above and more will be presented and discussed at the 8th on the practical and interactive exercises and real-life case
Annual Customer Experience Management for Banking studies. In addition to presentations of the subjects,
Summit taking place 27-29 April 2021. This is the must- participants will be challenged in actual project case studies
attend summit if you are serious about driving superior to apply the principles discussed. It will also encourage the

BANKING FINANCE | APRIL | 2021 | 49