Page 22 - BF Cover February 2019

PRESS RELEASE

SBI launches 'YONO 20 Under Twenty' to celebrate young achievers

♦ 30 male and 30 female nominees from 10 diverse fields shortlisted
♦ One male and one female winner from each category
♦ Judged by 8 eminent panelists
♦ Winners to be declared by online voting that opens during January 14-27
♦ Winners to be awarded on February 04 in Bengaluru

Mumbai - January 14, 2019: With an aim to be the most preferred bank for the youth, the country's largest lender State
Bank of India, announced the launch of 'YONO 20 under Twenty' to recognize and reward young achievers below 20
years of age across 10 diverse fields. YONO - India's first and only comprehensive digital platform that offers lifestyle and
banking services has increasingly gained traction amongst India's youth-In line with this, SBI plans to honour 20 young
achievers in 10 categories such as sustainability, performing arts, acting, entrepreneurship or innovation, sports, global
Indian, disability champion among others.
SBI kicked off the YONO 20 Under Twenty initiative in Oct 2018 by identifying 100 young individuals who have gone way
beyond enjoying their teen age and visualized changing the world. The list of 200 boiled down to 60 with 30 male and
30 female nominees. These nominees were short listed by an esteemed jury panel of 8 eminent personalities including
Bollywood actresses Soha Ali Khan and Dia Mirza, Sports journalist and author Boria Majumdar, Sashi Sreedharan, MD,
Microsoft India, Dilip Asbe, MD & CEO, NPCI, Mallika Dua, Social Media Influencer, etc. The entire process was managed
independently by audit firm KPMG. Jury members shortlisted three names (3 males and 3 females) under each category.
Eventually, one winner will be picked from each category. Winners will be decided by an online public voting process
that will open from January 14 and closes on January 27, 2019. People can vote for their favourite nominees by logging
on to www.yonosbi20under20.com
The 60 nominees for this grand event include names like Bollywood actors Faisal Khan, Zaira Wasim, athlete Hima Das,
cricketer Prithvi Shaw, global Indian Sparsh Shah, to name a few. Winners will be felicitated and conferred with the
awards at a grand ceremony on February 04, 2019 in Bengaluru. Arijit Basu, MD, Corporate Client Group & IT, SBI said,
"YONO 20 Under Twenty is SBI's endeavor to strengthen bank's appeal and connect with the youth and we are very
excited to host this unique concept. We believe these winners would positively influence, encourage and motivate the
youth of India to dream big and become great innovators. It is a matter of pride for SBI to celebrate these young achievers
who can make India proud. Achievers are not born with everything magical, it is the result of their effort, ideas and faith
that makes them successful and we at SBI would like to congratulate them and wish them all the very best for their
inspiring work and making India proud".
YONO has recently turned one and in the past 1 year, it has witnessed an over whelming response from its users purely
on the back of its unique and relevant value proposition. The YONO app downloads have touched the 1.5 crore mark. In
October 2018 SBI also launched the YONO Shopping Festival (which was trending tops on Twitter), the first ever bank to
come up with a shopping festival.

About State Bank of India
State Bank of India (SBI) the largest commercial bank in terms of assets, deposits, branches, customers and employees;
is also the largest mortgage lender in the country. As on September 30, 2018, the bank has a deposit base of Rs. 28.07
lakh crore with CASA ratio of 45.27% and advances of Rs. 20.69 lakh crore. SBI commands a 34.28% market share in
Home Loans and a 34.27% market share in Auto Loans. The Bank has the largest network of nearly 22,300 branches in
India and an ATM network of nearly 59,500 ATMs. The number of SBI customers using internet banking facility are 5.5
crore customers. The number of customers engaged with the mobile banking services of SBI stand at 1.25 crore. Downloads
for YONO - an integrated digital and lifestyle platform by SBI - are over 1 Crore, with more than 3 lakh logins per day.
On social media platforms, SBI has the highest number of followers on Facebook, YouTube, LinkedIn and Pinterest. The
Bank tops the list of followers on Facebook and YouTube across all banks worldwide.

22 | 2019 | FEBRUARY | BANKING FINANCE