Page 35 - Banking Finance April 2016
P. 35
PRESS RELEASE
SBI tops all Mobile Banking Charts
State Bank of India (SBI) has now become the digital banker corporate customers was launched on 28th October, 2015.
of India. All Bank data on Mobile Banking published by RBI Both apps are secure, convenient and easy to use with a
for the month of December 2015 shows that SBI accounts host of features including payments to EPFO/ registered
for 38.44% of total mobile banking transactions. In terms suppliers in a few clicks.
of the value of these transactions, the Bank's market share
is at 35.97%. These apps have been receiving significant response from
on-the-move corporate customers and are facilitating a
SBI yet again led the mobile banking space with 151.83 large number of high-value transactions through mobile.
lakhs mobile transactions for Rs.17636 crores during the The app 'State Bank App Kart' gives its users a seamless
month of December 2015. User Interface (UI) for installing, opening or upgrading
mobile applications of State Bank Group.
Smt. Arundhati Bhattacharya, Chairman - SBI informed that
in terms of the count of mobile banking transactions, the SMS Banking is just appropriate for non-smart basic phone
bank has been consistently maintaining leadership position holders. App and non-app variants of SBI Quick facilitate
since April 2015. Till a few months back, SBI customers were inquiry related options for everyone from basic phone
doing mostly low to medium value fund transfer and holders to the smart phone users. For those customers who
mCommerce transactions on mobile. However, with the transact on a small scale for day-to-day payments and m-
launch of its dedicated user friendly mobile apps for non- commerce, the Bank has launched its mobile wallet 'State
retail customers, the average transaction size has shot up Bank Buddy'. With current user base of around 2.5 million,
more than 5 times. the wallet is gaining popularity amongst customers of SBI
as well as other banks. Ms Bhattacharya further added that
In May 2015, SBI launched mobile banking variant the Bank is committed to digitize its products, services and
StateBankAnywhere-SARAL which is meant for small and processes to enhance customer experience and move
medium firms with single authorized signatory/user. Another towards a more agile ecosystem.
variant StateBankAnywhere - Corporate for bank's large
Axis Bank partners with Diners Club International to offer Forex Card
Axis Bank, has The EMV chip embedded card will make payments more
announced the secure. The card comes at no additional cost to customers and
launch of the is available at the same price as Axis Bank's existing Forex Cards.
world's first
Forex prepaid Speaking on the occasion, Mr. Sidharth Rath, President &
card issued in Head, Treasury, Corporate & Transaction Banking, said, "Axis
conjunction with Bank continues to be the market leader in the Prepaid Forex
Diners Club Card category. Our focus has always been on improving and
International, a business unit of Discover Financial Services. enhancing value for our customers. The addition of new
The Forex Card will run on the Discover Global Network. travel corridors through the Discover Global Network and
Diners Club International, especially in the United States and
The strategic alliance delivers widespread acceptance in North Asia, will greatly complement our existing network and
key markets including the United States and North Asia, by provide convenience to travelers through wider acceptance."
utilizing Discover Global Network partnerships with China's
Union Pay, Japan's JCB and South Korea's BC Card, among Annie Zhang, Vice President, APAC Region, Business
others. In all, the Discover Global Network includes more Development at Discover Financial Services, said, "Diners
than 35 million merchant locations and more than 1 million Club International continues to enable our franchises to
ATM and cash access locations across 185 countries. The provide unique card options to their customers that enhance
card offers a bouquet of privileged services and benefits to the experience and broaden acceptance for travelers. By
travelers, including access to more than 600 Diners Club leveraging the Discover Global Network and its many
airport lounges globally. partners, issuers like Axis Bank can provide flexibility for their
card holders as they travel across the globe."
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