Page 14 - Insurance Times January 2023
P. 14

Out-patient care insurance        health during the pandemic, and this  Liberty conducted the medical camps
                                            will be a key area of work for us going  in association with various Hospitals
          Star Health and Allied Insurance has
                                            forward,"  said  Anurag  Behar,  chief  and multi-specialty healthcare provid-
          launched the new "Star  Out Patient
                                            executive officer, Azim Premji Founda-  ers  such  as  Thunga  Hospital,  KIMS
          Care Insurance Policy". This policy aims
                                            tion, in an email response. "Our focus  Group of Hospitals, Apollo Spectra,
          at  providing  complete  health  and
                                            will  be  on  improving  the  health  of  Shalby Hospitals, Sharp Sight Eye Hos-
          wellness benefit to customers at an
                                            underserved communities across geog-  pitals, Indian Pain &  Spine Hospital,
          affordable cost, with an entirely digi-
                                            raphies. Health is a public good and,  Park Hospital, and VRH Hospital among
          tal claims processing journey, a state-
                                            therefore, strengthening public health  many others. Over 3,200 people visited
          ment said. Star Out Patient Care Insur-
                                            systems  will  be  central  to  our  ap-  the medical camps to avail facilities,
          ance policy is a standalone cover aimed
                                            proach. In addition, where there are  including various consultations and
          at the overall well-being of the cus-
                                            gaps, we will address those, both by  tests, such as eye check-ups, and ECG,
          tomer by providing access to doctors,
                                            establishing  our  institutions and by  blood sugar and blood pressure moni-
          clinics and diagnostic centres pan India.
                                            working  with civil  society  organiza-  toring tests, among others.
                                            tions. Health education and research
                                                                               There is low awareness about Health
          Premji Foundation to en-          will  also emerge as critical areas  of
                                                                               Insurance and common concerns re-
                                            work".
          ter healthcare                                                       lated to it are the right age to buy, the
          More than two decades after setting                                  right amount of coverage, parameters
                                            Liberty General Insurance          to consider before selecting a policy
          up Azim Premji Foundation to improve
                                                                               etc. These health camps also aimed at
          teaching in government schools, the Organises 42 Health and
                                                                               simplifying the underlying nuances of a
          country's most generous billionaire has
                                            Wellness  Camps  Across            Health Insurance  policy. Health  is a
          turned his attention to healthcare for
          the poor.                         the Country                        state of complete physical, mental and
                                                                               social well-being and not merely the
          The foundation will soon set up primary  In  a  bid to  create  awareness about
                                                                               absence of disease or infirmity. These
                                            health check-ups and promote the im-
          healthcare clinics in some of  India's
                                                                               health camps were very helpful in cre-
                                            portance of having a Health Insurance
          most backward towns, which will be
                                                                               ating health-related awareness.
                                            policy, Liberty General Insurance, one
          followed by multi-specialty hospitals
                                            of the fastest growing General Insur-  Speaking about the health & wellness
          and a medical university, two execu-
                                            ance companies in India organised 42  initiative, Mr. Rahul Sharma, President
          tives aware of the development said.
                                            health and eye camps in Tier I, II, & III  - Claims, Liberty General Insurance,
          This decision to make healthcare its
                                            cities for police officials, and several  said, "The population living in India's
          second focus area marks the biggest
                                            motor dealers and their customers in  mofussil districts and sub-tiered towns
          change in the history of the founda-
                                            CY2022. These camps were organised  and  villages often tends  to  neglect
          tion, which was set up in 2001.
                                            under Liberty Health 360 - an in-house  their health as they do not get access
          "We  have  done significant  work on  claims management system.      to basic medical facilities.
            12     January 2023  The Insurance Times
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