Page 32 - Banking Finance April 2023

ARTICLE

JAN SAMARTH : A

DIGITAL FULCRUM

FOR CREDIT LINKED

SCHEME

The Initiative of Central Government: platform directly connecting lenders with beneficiaries. It
will improve the ease of living for the common man.
The Prime Minister of India Shri Narendra Modi
has launched Jan Samarth Portal on 6th June 2022 which is
It is unique digital portal linking 13 credit linked government
focused to connect beneficiaries directly to lenders. Jan
schemes on a single platform for the ease of access to all
Samarth is the new digital initiative of the
the beneficiaries and related stake holders. The core
Central Government for Atmanirbhar Bharat. The portal is
objective of Jan Samarth Portal is to promote inclusive
named as National Portal for Credit linked government
growth and development of various sectors by guiding and
schemes.
providing them to the right type of government benefits
through simple and easy digital process. The portal ensures
As per the directive from Government of India, Ministry of
end to end coverage of all the processes and activities of all
Finance Department of Financial Services, a national portal
the linked schemes.
is created for Credit Linked Government Schemes named 'Jan
Samarth' for streamlining the process of credit delivery The portal uses cutting edge technologies and smart
through a digital platform that will provide a single interface analytics to provide intuitive guidance to beneficiaries for
for multiple stakeholders. This is first of its kind of digital checking subsidy eligibility and auto recommendation system
offers best suitable schemes as per beneficiary's
requirements and credentials. Advanced technologies
automate entire lending processes based on digital
verifications making the entire process simple, speedy and
hassle free. The portal ensures end to end coverage of all
the linked schemes.

This portal will connect various stake holders of the financial

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