Page 16 - Insurance Times April 2020

Private Life Insurance

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Star Union Dai-ichi Insur- brings in numbers and off late, inter- Bharti AXA Life Insurance
ance launches insurance esting content backed by all round bags Finnoviti Award 2020
media integration has helped us stand
awareness campaign out and create a niche as an off-beat for digital solution eASE

Star Union Dai-ichi insurance has re- communications agency,” he added. Bharti AXA Life Insurance has bagged
cently launched its insurance aware- the prestigious 'Finnoviti Award 2020'
ness campaign. The campaign high- Flipkart partners with for excellence in innovation and its in-

lighted on the message ‘roti, kapda aur Aegon to sell life insur- novative digital solution eASE. The digi-
makaan ke saath #BimaHaiZaroori’. tal soloution by Bharti AXA Life en-
ance policies ables seamless onboarding process to

“Roti, kapda, makaan aur bima is an Flipkart and Aegon Life Insurance have customers, distributors and all internal
attempt to take life insurance or insur- joined their hands in order to sell stakeholders.
ance as a matter as a category to semi paperless life insurance policies on its
urban, or rural India where insurance platform. Flipkart customers, aged eASE reduces long turnaround time for
is very poorly understood. This will between 18 and 65 years, can buy an a policy with just 90 seconds decision
prove to be a great category booster instant digital policy with a sum as- and 30 minutes issuance. It is also de-
in terms of awareness of life insur- sured of upto 10 lakh. signed to inform customers about the
ance,” Girish Kulkarni, MD and CEO, status of their proposals on a real-time
Star Union Dai-ichi Life Insurance, said. "An instant digital policy with a sum basis.
Bollywood celebrity Javed Jaffery has assured of up to 10 lakh will be avail-
been featured in the campaign. able to consumers from March 2020," "We are betting big on innovation in
Flipkart said. our growth journey and are happy to
The campaign has been be recognized for distinction in innova-
conceptualised by Hotstuff media "With this product, Flipkart and Aegon tion, which has become a critical fac-
group, which is being driven as a movie Life aim to solve for these issues and tor for us in mobilizing transformation
in order to create a buzz. Through this make life insurance available to cus- across our operational spectrum. The
campaign, Star Union Dai-ichi life in- tomers at the click of a button in a Finnoviti Award is a real testament to
surance intends an awareness regard- convenient and transparent manner," our fresh and advanced solution - eASE
ing the importance. Flipkart added. - that addresses the right unmet needs
and helps customers, distributors and
According to Arun Fernandes, CEO, The life insurance policy includes fea- all internal stakeholders get their jobs
Hotstuff, “The manner in which such tures like sums assured from Rs 1 lakh done better and faster,'' said Vikas
information is presented and the way up to Rs 10 lakh, premiums starting Seth, Managing Director and Chief
in which media is used to present such from Rs 129 for Rs 1 lakh sum insured. Executive Officer.
stories to investors is crucial.” Flipkart employees belonging to the
age group of 18-65 years can avail the Bajaj Allianz Life intro-
“Like all our campaigns, we focus on policies.
strategy that aids brand recall and duces live chat integrated

16 The Insurance Times, April 2020