Page 48 - Coworking Around the World

4. GROWTH STRATEGIES FOR COWORKING SPACES

The growth strategies of coworking spaces are divided into three groups:

- businesses that figure out setting up new businesses;
- an expansion that refers to companies initiating their second location;

- large coworking chains that offer franchises.

The new coworking spaces that are launched each year, brand-new businesses

make up the bulk of it at 65.3% whilst chains and second locations make up the

remaining 34.7% which expresses that whilst existing companies

are thriving, most of the industry's growth still comes from companies that are
independent free-lancers and entrepreneurs entering the market for the first

time (www.coworkingresources.org, 2019)