Page 21 - FBF Communications - Druids Glen Proposal
P. 21

FBF COMMUNICATIONS






             Fees.



              Given we don’t have a PR strategy in place as yet and haven’t identified the scope of work
              involved for the rollout of an ongoing retainer strategy for Druid’s Glen Golf, this is based

              on an estimation to fulfil key activity identified in the document.

              By delivering an ongoing retainer, this allows FBF to become immersed in the Druid’s Glen
              story and brand, to build an ongoing, working, two-way communicative relationship with

              Druid’s  Glen  that  effectively  delivers  not  only  PR  services  but  ongoing  support,  advice,
              council etc.


              FBF’s standard retainer would be approx. €2,500 + VAT per month over a minimum of 12
              months, which allows for 20 PR hours. This can be paired up or back, depending on your
              budget and the time requirements for the project. Third party fees are extra. 20 hours per

              month  would  be  a  great  starting  point  to  understanding  the  scope  and  needs  of  the
              retainer.


              Essentially this gives Druid’s Glen 20 PR hours per month, over the course of 18 months, to
              utilise effectively and will include (not limited to):

                •  Access to FBF – a senior consultant at all times. I, Frankie, would lead the PR for this

                   contract
                •  Planning – team planning, devising strategy etc
                •  Content building – ‘The Story’, press releases, content for re-active and pro-active PR

                •  Drafting of media materials –articles, quotes, briefing of spokespeople etc
                •  PR Tactics – planning of PR Tactics, engagement, activations, media day etc
                •  Press  Office  Management  and  media  engagement:  media  outreach,  liaising  with

                   media, media pitching, follow ups etc
                •  All admin – client calls, emails, meetings, devising weekly updates, PR reporting etc


              NB:  The  above  hours,  fee  and  timeline  is  an  estimation  based  on  our  chat.  All  to  be
              discussed  and  should  FBF  exceed  the  allocated  hours  per  month,  you  will  be  notified  in
              advance and an additional fee will be agreed. FBF’s hourly fee is €130 + VAT per hour


              Third party fees will be established once the strategy has been defined.







                                                                           PRIVATE AND CONFIDENTIALTE AND CONFIDENTIAL
                                                                           PRIV A                          20
   16   17   18   19   20   21   22