Page 21 - FBF Communications - Druids Glen Proposal
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FBF COMMUNICATIONS
Fees.
Given we don’t have a PR strategy in place as yet and haven’t identified the scope of work
involved for the rollout of an ongoing retainer strategy for Druid’s Glen Golf, this is based
on an estimation to fulfil key activity identified in the document.
By delivering an ongoing retainer, this allows FBF to become immersed in the Druid’s Glen
story and brand, to build an ongoing, working, two-way communicative relationship with
Druid’s Glen that effectively delivers not only PR services but ongoing support, advice,
council etc.
FBF’s standard retainer would be approx. €2,500 + VAT per month over a minimum of 12
months, which allows for 20 PR hours. This can be paired up or back, depending on your
budget and the time requirements for the project. Third party fees are extra. 20 hours per
month would be a great starting point to understanding the scope and needs of the
retainer.
Essentially this gives Druid’s Glen 20 PR hours per month, over the course of 18 months, to
utilise effectively and will include (not limited to):
• Access to FBF – a senior consultant at all times. I, Frankie, would lead the PR for this
contract
• Planning – team planning, devising strategy etc
• Content building – ‘The Story’, press releases, content for re-active and pro-active PR
• Drafting of media materials –articles, quotes, briefing of spokespeople etc
• PR Tactics – planning of PR Tactics, engagement, activations, media day etc
• Press Office Management and media engagement: media outreach, liaising with
media, media pitching, follow ups etc
• All admin – client calls, emails, meetings, devising weekly updates, PR reporting etc
NB: The above hours, fee and timeline is an estimation based on our chat. All to be
discussed and should FBF exceed the allocated hours per month, you will be notified in
advance and an additional fee will be agreed. FBF’s hourly fee is €130 + VAT per hour
Third party fees will be established once the strategy has been defined.
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