Page 2 - Website Resource - Draft
P. 2
Your website is your shop window!
In the modern ages that we live in, there are no excuses (good ones anyway) to have a poor
website. This applies to most businesses, especially golf clubs as they should have access to
hundreds of high-quality images of their golf course. Your website is arguably your biggest asset
(outside of the golf course) and it’s important to understand the critical role your website plays in
your efforts to sell your golf club, to both members and visitors.
Here are 5 reasons why you should consider upgrading your club website:
1 Your website no longer accurately reflects your brand.
To succeed in the golf industry your website must showcase your golf course in a good
light - after all, people join the golf club for the course!
2 Your website is old and outdated.
There is no excuse to have an old, outdated website. Technology has developed so much in
recent years and if your website hasn’t been updated within the last 5 years, you can take it
that it is in need of an upgrade.
3 Your website isn’t responsive.
With over 80% of website traffic now being viewed on a mobile device, this is absolutely a
must! If your club website is not responsive your losing customers every day.
4 Your website is not optimized for search engines.
If your website is not optimized for search engines, how can you expect your potential
customers to find you?
5 You want to increase the effectiveness of your website.
A new, modern website will not only showcase your product and facilities, but it will
increase the amount of people who visit the website and then turn into a customer.
Club Resources.
Golf Club Marketing
